Field Marketing Manager

drives homeowner demand in local markets by planning and executing territory-based marketing campaigns, including home shows, community events, and direct response programs that support sales teams.

Key Responsibilities

• Develop and run field marketing initiatives tailored to local territories
• Collaborate with regional sales leadership to generate qualified leads
• Manage marketing budgets and coordinate with vendors
• Track performance metrics and ROI to optimize campaign effectiveness
• Maintain a hands-on presence in the field to ensure successful execution

Qualifications & Skills

• Proven ability to execute marketing programs in local communities
• Strong vendor and budget management skills
• Data-driven mindset with measurable results and ROI focus
• Excellent collaboration and communication with sales teams
• Comfort working directly in the field and driving demand through events and campaigns