E-Commerce & MarTech Product Owner

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Job details

This Jobot Job is hosted by: Tracy Hann

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Salary: $120,000 - $145,000 per year

A bit about us: We are a growing health and wellness company developing nutritional supplements for digestive, immune, cellular, mitochondrial, and detoxification support. Our business serves both healthcare practitioners and consumers, combining in-house scientific capabilities with practitioner education and digital commerce.

Why join us? This is an opportunity to shape how practitioners and patients interact with a growing company online. You’ll have meaningful ownership of the e-commerce experience and marketing technology, with direct access to commercial and marketing leaders and close collaboration with development and DevOps teams.

The role offers flexibility to work remotely or in a hybrid arrangement, along with the opportunity to improve the systems and customer journeys that support the company’s continued growth.

Job Details

We’re seeking a commercially minded, technically capable E-Commerce & MarTech Product Owner to guide our Shopify storefronts, web properties, and marketing technology stack. You’ll work with business stakeholders to understand the desired practitioner-to-patient experience, translate needs into clear requirements, and coordinate technical delivery from planning through launch.

This role is suited to someone who can move between business analysis, hands-on website management, and product delivery. You should be comfortable managing a backlog and working directly with developers, while also handling routine configuration, testing, and troubleshooting.

Responsibilities

• Own and prioritize the backlog for Shopify storefronts, web properties, and related MarTech capabilities.
• Partner with marketing, sales, brand, and other business leaders to map customer journeys and identify improvements.
• Translate business requests into process flows, system requirements, user stories, and acceptance criteria.
• Coordinate with developers and DevOps to clarify requirements, manage dependencies, and deliver releases.
• Manage routine Shopify updates and configurations, including landing pages, templates, app integrations, product discovery, and checkout enhancements.
• Support site quality and customer experience through troubleshooting, testing, and ongoing improvements to performance and usability.
• Coordinate QA and user acceptance testing; confirm enhancements meet requirements before launch.
• Support data flows between Shopify and CRM, marketing automation, analytics, and customer data tools.
• Maintain tracking tools and integrations such as Klaviyo, Google Analytics 4, Google Tag Manager, and related platforms.
• Maintain an inventory of MarTech tools, Shopify apps, subscriptions, and vendor agreements.
• Use AI tools where appropriate to support requirements development, documentation, testing, and delivery workflows.
• Contribute to efficient release processes, including CI/CD workflows and automated testing.

Qualifications

• 5+ years of experience in product ownership, technical business analysis, e-commerce, MarTech, or a related role.
• Hands-on experience managing Shopify or Shopify Plus websites, including storefront configuration, app integrations, themes, and checkout workflows.
• Experience translating business needs into process maps, user stories, requirements, and acceptance criteria.
• Experience prioritizing a backlog and coordinating work with developers or engineering teams through delivery.
• Practical website management and troubleshooting skills; able to determine when to handle an issue directly and when to involve developers.
• Familiarity with CRM and marketing automation integrations, ideally including Klaviyo, GA4, and GTM.
• Experience with QA, UAT, release coordination, and Agile delivery practices.
• Familiarity with DevOps and CI/CD concepts and the use of AI tools in development, documentation, or testing workflows.
• Strong communication skills, with the ability to work effectively with both technical teams and business stakeholders.

Preferred

• Experience supporting practitioner portals, healthcare e-commerce, patient recommendations, or account registration and purchasing journeys.
• Enough UI/UX experience to identify customer journey issues and clarify requirements with designers and developers.
• Familiarity with Shopify theme customization and Liquid concepts.
• Experience measuring improvements to conversion, checkout completion, site performance, or customer adoption.

Interested in hearing more? Easy Apply now by clicking the "Easy Apply" button.

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