Marketing Manager

About The Role

The role owns integrated demand generation for a growth-stage B2B SaaS company, translating product positioning into campaigns that reliably fill the pipeline across email, paid media, SEO/SEM, and social.

You will partner with sales, product marketing, and design to build and measure multi-channel programs, reporting directly on pipeline contribution, CAC, and funnel conversion to marketing leadership.

Key Responsibilities

• Plan, launch, and optimize integrated campaigns across email, LinkedIn/Google Ads, webinars, and organic content channels
• Own the demand-gen dashboard: define KPIs, build reporting in GA4 and the CRM, and iterate campaigns based on pipeline and revenue contribution
• Manage the content calendar with writers and designers to ship landing pages, nurture sequences, and thought-leadership assets on schedule
• Run structured A/B tests on messaging, creative, and landing pages to improve MQL-to-SQL conversion rates
• Own SEO/SEM strategy: keyword targeting, on-page optimization, and paid search budget allocation
• Manage a six-figure program budget and agency/vendor relationships, reallocating spend quarterly based on performance
• Present campaign performance and quarterly plans to marketing and sales leadership

What We Are Looking For

• 4-7 years of B2B or B2C marketing experience with documented pipeline or revenue impact
• Hands-on expertise with HubSpot or Marketo, GA4, and at least one paid platform (Google Ads or LinkedIn Ads)
• Strong grasp of the B2B funnel and ABM concepts; comfortable working from SQL through closed-won metrics
• Excellent copywriting and campaign brief skills; able to direct designers and writers without micromanaging
• Proficient in Excel/Sheets for funnel analysis and budget forecasting; familiarity with a CRM (Salesforce preferred)
• Bachelor's degree in marketing, communications, or a related field (or equivalent experience)
• Bonus: Experience in SaaS or developer-tools marketing, familiarity with attribution tools (Dreamdata, HockeyStack, or similar), or running webinar/event programs