Content Marketing Manager

About The Role

The Content Marketing Manager owns the editorial engine that drives organic demand: SEO-driven blog posts, technical guides, case studies, webinars, and email nurtures for a B2B SaaS audience of developers and technical decision-makers. This role sits at the intersection of product, sales, and demand generation.

Content produced here directly fuels pipeline — organic traffic, MQLs, and sales enablement assets — and the team measures its work against revenue, not vanity metrics.

Key Responsibilities

Own the editorial calendar and ship 8-10 pieces of long-form content per month across blog, whitepapers, case studies, and webinars Drive organic growth through SEO strategy: keyword research in Ahrefs/Semrush, on-page optimization, and content refreshes that move pages to page one Interview engineers, product managers, and customers to turn technical subject matter into clear, compelling narratives Build and manage a freelance writer network; edit for accuracy, voice, and conversion-oriented structure Partner with demand-gen to create gated assets, nurture sequences in HubSpot, and sales collateral that moves deals forward Measure content performance end-to-end in GA4 and HubSpot — traffic, rankings, SQLs sourced — and report monthly to leadership Develop case studies and customer stories with sales and customer success to support ABM and enterprise campaigns What We Are Looking For 4-7 years of content marketing experience, ideally in B2B SaaS or technical/developer-focused markets Proven SEO track record — comfortable owning keyword strategy, technical SEO basics, and demonstrating organic pipeline impact Strong writing and editing portfolio; able to simplify complex technical concepts without dumbing them down Hands-on with HubSpot or Marketo, GA4, Search Console, and Ahrefs or Semrush Experience managing freelancers and editorial workflows at volume Comfortable working with engineers and PMs to extract and validate technical accuracy Bonus: experience with product-led growth motion, developer marketing, or video/short-form content production; BA/BS in English, Journalism, Marketing, or related field