Marketing Manager

About The Role

The role owns the marketing engine for a growing technology company: turning positioning into demand-generation programs that reliably fill the pipeline and building a brand that technical and business buyers trust.

This is a hands-on position with real ownership — planning multi-channel campaigns, managing budget, and reporting directly on contribution to revenue. The role matters because growth here is marketing-led, not just sales-led.

Key Responsibilities

• Plan, launch, and optimize integrated demand-generation campaigns across paid search, paid social, email, and organic content
• Own campaign analytics in GA4 and the marketing automation platform (HubSpot or Marketo); build dashboards and report on MQLs, CAC, and pipeline contribution
• Manage the editorial calendar and partner with writers and designers to ship SEO-optimized content, landing pages, and sales enablement assets
• Run structured A/B and multivariate tests on ad creative, messaging, and landing pages to lift conversion rates
• Own SEO strategy: keyword research, on-page optimization, and technical SEO coordination with engineering
• Manage a six-figure program budget and agency/vendor relationships, reallocating spend based on performance
• Partner with sales leadership on lead scoring, nurture flows, and campaign-to-pipeline attribution

What We Are Looking For

• 4-7 years of B2B or B2C marketing experience at a technology company, with documented impact on pipeline or revenue
• Hands-on expertise with HubSpot, Marketo, or Pardot plus GA4 and a BI or reporting tool
• Working knowledge of SEO and SEM — comfortable managing Google Ads and LinkedIn Ads budgets directly
• Strong copywriting and editing skills; able to ship clear, specific marketing copy without heavy dependencies
• Fluency in funnel metrics (CPL, MQL-to-SQL conversion, CAC, LTV) and a data-driven approach to budget decisions
• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience
• Bonus: experience with product-led-growth motions, marketing attribution tools (e.g., HubSpot attribution, Dreamdata), or marketing operations in Salesforce