Technical Program Management Director, Digital Marketing

Job Description: Technical Program Management Director, Digital Marketing

Location: San Francisco, CA and Seattle, WA

About the Role

Salesforce is rethinking how digital marketing gets built and delivered. Our messaging platform is shifting to an agent-first model , changing how teams plan, ship, and measure success. As Director of Technical Program Management, you'll lead high-impact, cross-functional initiatives where humans and AI agents work side by side to drive marketing outcomes.

As Technical Program Management Director, Digital Marketing, you'll lead the transformation of Salesforce's email and messaging operations: keeping today's systems reliable while building the next-generation agentic email platform, powered by Marketing Cloud and Data Cloud. You'll rally product, engineering, and marketing leadership around a shared vision and use AI to reshape how complex programs get delivered.

This is a high-visibility role that directly supports the priorities of the CMO and CDO.

As a key driver, you'll transform Salesforce's email marketing strategy, technology, and operations. You'll accelerate product delivery and drive programs that build agent-first platforms showcasing the very best of what Salesforce can do.

To succeed, you'll bring strong executive presence, the ability to align communication across leadership, product, and cross-functional marketing teams, and the vision to replace traditional ways of working with AI-powered ones.

About You

• Love to wear multiple hats.
• Builds the relationships to make things happen.
• Highly functional in an energizing environment.
• Comfortable bending between the tactical and strategic.
• Outstanding executive presence and communications professional.
• A service-oriented-minded person who "Thinks Customer."
• Enjoy a hyper-transparent flow of information, conversation, and ideas.

Your Impact - Responsibilities

• Lead programs by aligning across program scope, and release planning, as well as aligning one or more teams on vision, and business goals, crafting program structure, and securing cross-functional alignment.
• Drive teams through the Software engineering experience using Agile and analytical and technical skills.
• Drive Steering Committee meetings with key partners for each program to help make key decisions, remove obstacles, and address key program issues. Be the key driver to ensure business goals are met and drive the strategic vision of each program.
• Develop strong partnerships with key functional team members to drive focus on business goals. Be a trusted partner for executive management to ensure program success.
• Partner with cross-functional teammates to drive workgroup alignment meetings to address tactical release issues, dependencies, team status, production issues, metrics review, achievements, etc. (cross-functional - Product Owners, Marketing, Scrum Leads, UX, CX,).
• Lead "program/feature" dependencies across multiple teams, scrum teams, functions, divisions, and partners.
• Anticipate and remove obstacles with a sense of urgency that slow down or prevent project teams from delivering on project goals.
• Provide monthly program reviews and updates at sprint reviews (deep dive into the current state of project goals, risks, and critical issues).
• Create a collaborative environment that fosters creativity, innovation, and learning.
• Be a catalyst within the organization, someone who can help advance our Technology, Marketing & Products org strategy globally and drive others in the organization to change.
• Create clarity from chaos.

Minimum Requirements

• Bachelor's degree in Business Administration, Information Technology, or equivalent practical experience.
• 10+ years (Director, TPM) of enterprise software/technical program or engineering management experience at an enterprise technology company.
• 7+ years of conducting and leading SaaS product development programs; shown understanding of the SaaS business model and its product development lifecycle.
• Excellent analytical and problem-solving skills with a history of hands-on, detail orientation.
• Deep experience with the software development lifecycle; ability to adjust and apply this knowledge in a dynamic environment using agile methodologies.
• Ability to establish credibility and rapport with senior executives and team members.
• Outstanding organizational, communication, and relationship-building skills conducive to driving consensus; able to work in a cross-functional, matrix management environment.
• Experience with Portfolio Management.
• Ability to master technical subjects and technologies relevant to the program.
• Strong organizational, project management, analysis, and communication skills.