SENIOR GROWTH & PERFORMANCE MARKETING MANAGER – GOOGLE & META ADS

SENIOR GROWTH & PERFORMANCE MARKETING MANAGER – GOOGLE & META ADS

ABOUT THE ROLE

We are seeking an experienced Senior Growth & Performance Marketing Manager to drive customer acquisition through Google Ads, Facebook Ads, and Instagram Ads.

The ideal candidate has hands-on experience managing paid advertising campaigns, optimizing budgets, analyzing performance data, and scaling successful campaigns across multiple markets.

KEY RESPONSIBILITIES

● Develop and execute paid acquisition strategies across Google Ads and Meta Ads.

● Plan, launch, manage, and optimize advertising campaigns to improve conversions and revenue.

● Manage advertising budgets and allocate spending based on campaign performance.

● Analyze campaign data to identify growth opportunities and reduce inefficient spending.

● Optimize bidding strategies, audience targeting, ad creatives, and campaign structures.

● Conduct A/B testing to improve campaign performance and conversion rates.

● Monitor ROAS, CPA, CPC, CTR, and other relevant performance metrics.

● Develop prospecting, retargeting, and remarketing campaigns.

● Collaborate with creative teams to test advertising concepts and improve campaign results.

● Identify opportunities to expand into new audiences and international markets.

● Prepare performance reports and recommend data-driven improvements.

REQUIREMENTS

● Proven hands-on experience in performance marketing, paid acquisition, or media buying.

● Strong practical experience managing Google Ads and Meta Ads campaigns.

● Experience managing advertising budgets and optimizing campaigns independently.

● Strong understanding of customer acquisition, conversion funnels, and paid media strategy.

● Familiarity with Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking.

● Ability to analyze campaign data and make evidence-based decisions.

● Strong analytical, communication, and problem-solving skills.

● Ability to manage multiple campaigns and take responsibility for performance.

PREFERRED EXPERIENCE

● Experience in e-commerce, fashion, retail, lifestyle, or consumer brands.

● Experience managing campaigns across multiple countries.

● Experience scaling advertising campaigns while maintaining acquisition efficiency.

● Knowledge of landing page optimization and conversion rate optimization.

WHAT WE OFFER

● Opportunity to contribute to international marketing growth.

● Hands-on responsibility for paid advertising campaigns.

● A performance-focused working environment.

● Competitive compensation based on experience and qualifications.

● Opportunities for professional growth in performance marketing.

APPLICATION REQUIREMENTS

Please provide the following information about your previous experience.

● Advertising platforms you have personally managed.

● Approximate monthly advertising budget handled.

● Countries or markets targeted.

● Examples of campaigns you have optimized or scaled.

● Results achieved, including ROAS, CPA, conversions, or revenue growth.

● One example of a campaign challenge and how you improved its performance.

Candidates should have practical paid advertising experience and be prepared to discuss their campaign decisions and results during the interview.

Pay: $2,500.00 - $3,500.00 per month

Work Location: Remote