Business Development Representative – Digital Marketing & Website Development

Company: SPINE

Location: Remote

Compensation: $50,000–$60,000 base salary + uncapped commission

Target Total Compensation: $75,000–$95,000 annually, subject to performance

About the Position

SPINE, an established creative and digital marketing agency, is looking for a driven, persistent Business Development Representative to generate new client opportunities.

We're looking for a hunter, not a farmer.

Your primary responsibility is to identify prospective clients, make contact with business decision-makers, and schedule qualified sales meetings.

Our focus is on companies seeking professional website development, website redesign, digital marketing campaigns, and related creative services.

This is an outbound sales position. You should be comfortable picking up the phone, reaching out to people you've never met, overcoming objections, and consistently creating new business opportunities.

You'll work directly with agency leadership, who will help lead discovery conversations, develop proposals, and close new business.

What You'll Do

• Proactively identify and research prospective clients and decision-makers.
• Generate new opportunities through cold calling, personalized email outreach, LinkedIn, referrals, and networking.
• Identify companies with potential website development or digital marketing needs.
• Initiate conversations with marketing directors, business owners, executives, and other decision-makers.
• Qualify prospects based on business needs, project potential, budget, and timing.
• Schedule qualified discovery meetings for SPINE's leadership team.
• Follow up consistently with prospects to convert initial interest into meetings.
• Build and manage your sales pipeline using HubSpot or similar CRM software.
• Maintain accurate records of outreach, conversations, follow-ups, and opportunities.
• Consistently achieve established prospecting, meeting generation, and pipeline targets.

What We're Looking For

Required Qualifications

• At least 2 years of successful outbound B2B sales or business development experience.
• Demonstrated ability to generate qualified meetings through cold outreach.
• Confidence engaging senior-level business decision-makers.
• Strong phone communication, prospecting, and objection-handling skills.
• Experience managing a sales pipeline and using CRM software.
• Persistent, organized, self-motivated, and comfortable working independently.
• Ability to clearly communicate the business value of professional marketing and website services.

Preferred Qualifications

• Experience selling website development, digital marketing, advertising, or other professional services.
• Familiarity with HubSpot and LinkedIn Sales Navigator.
• Existing relationships with business owners, marketing executives, or corporate decision-makers.
• Experience generating opportunities involving multi-month sales cycles and consultative selling.

How Success Is Measured

This is a performance-driven position with clear, measurable expectations.

Primary performance indicators include:

• Consistent outbound prospecting activity.
• Qualified discovery meetings scheduled and completed.
• New sales opportunities generated.
• Qualified pipeline value created.
• New client business resulting from your efforts.

We value results over activity alone. Our goal is to create meaningful conversations with companies that are serious about investing in their websites, marketing, and brand presence.

Compensation & Opportunity

• Base salary of $50,000–$60,000 annually.
• Uncapped performance-based commissions.
• Target total annual compensation of $75,000–$95,000 at established performance goals.
• Additional earnings potential for exceptional results.
• Remote work environment.
• Direct collaboration with agency leadership.
• Opportunity to help drive the growth of an established creative agency.

If you enjoy prospecting, thrive on opening new doors, and are motivated by measurable sales results, we want to hear from you.

Pay: $50,000.00 - $95,000.00 per year

Benefits:

• Flexible schedule
• Work from home

Work Location: Remote