Digital Marketing Specialist

Role overview

Silver Lands is hiring a full-time, mid-level Digital Marketing & Lead Generation Manager in Lehi, UT to fill our properties with qualified leads for leasing and home sales. You will run paid advertising, keep online listings accurate, manage local search and email campaigns, and report on what works so budget goes where it performs.

You will work daily with the creative team, the sales and leasing teams, and property management, turning campaign data into direction for creative and into follow-up that converts leads.

• Title: Digital Marketing & Lead Generation Manager
• Location: Lehi, UT
• Employment: Full-time, W-2 employee
• Level: Mid-level, 3-5 years of professional experience
• Reports to: Nick Hansen

Key responsibilities

The role covers seven areas, from paid advertising and listings through reporting and working with the sales, leasing, and creative teams.

Digital marketing and advertising management

• Manage and optimize Google Business Profiles to improve property visibility, local search presence, and engagement.
• Create, manage, monitor, and optimize Meta advertising campaigns across Facebook and Instagram.
• Manage Google Ads campaigns, including campaign setup, audience targeting, budget monitoring, keyword strategy, and performance optimization.
• Maintain and monitor property listings on Apartments.com, Zillow, and MHVillage.
• Manage ShowMojo marketing and leasing integrations in coordination with property management and leasing teams.
• Keep property information, availability, pricing, amenities, photos, and promotional details accurate in AppFolio and the relevant marketing platforms.
• Make sure listings and advertising campaigns are accurate, up to date, and aligned with current marketing objectives.
• Identify opportunities to improve digital visibility, lead volume, conversion rates, and advertising efficiency.

Lead generation and performance optimization

• Develop and run strategies that generate qualified leads for property leasing and home sales.
• Monitor lead volume, lead sources, cost per lead, conversion rates, and campaign effectiveness.
• Analyze the performance of individual properties and campaigns to find areas for improvement.
• Coordinate with sales and leasing teams so marketing leads are tracked, followed up on, and converted into opportunities.
• Identify lead generation gaps and recommend ways to improve lead quality and conversion.
• Evaluate advertising channels and recommend budget adjustments based on performance.
• Track the relationship between marketing activity, lead engagement, leasing results, and sales outcomes.

Marketing analytics and reporting

• Prepare recurring marketing performance reports using data from advertising platforms, listing sites, AppFolio, and other relevant systems.
• Analyze numbers, percentages, trends, and performance indicators to measure marketing effectiveness.
• Track key performance indicators, including:
• Total leads generated
• Cost per lead (CPL)
• Click-through rate (CTR)
• Conversion rate
• Advertising spend and return on investment (ROI)
• Listing performance and engagement
• Lead-to-lease and lead-to-sale conversion
• Campaign performance by property and marketing channel
• Compare results against previous periods, campaign goals, and established benchmarks.
• Identify underperforming campaigns and communicate actionable recommendations.
• Present findings in clear, organized reports that support data-driven decisions.
• Keep reporting records accurate and marketing data consistent across platforms.

Marketing planning and promotions

• Help develop monthly, quarterly, and annual marketing plans aligned with occupancy, leasing, and sales goals.
• Coordinate promotional campaigns, concessions, incentives, and seasonal marketing initiatives.
• Research competitors and evaluate their pricing, promotions, advertising, online presence, and market positioning.
• Monitor market trends and competitor activity to find ways to differentiate.
• Recommend promotional strategies based on property performance, market conditions, and lead generation needs.
• Coordinate campaign timelines, budgets, deliverables, and launch dates.
• Evaluate promotions and recommend changes for future campaigns.
• Support marketing strategy for new property acquisitions and newly launched communities.

Email marketing and customer engagement

• Manage email campaigns in Klaviyo, including scheduling, audience segmentation, and performance monitoring.
• Support targeted email campaigns for prospects, customers, and other audiences.
• Monitor open rates, click rates, conversions, and unsubscribe rates.
• Coordinate messaging and timing with broader marketing and sales initiatives.
• Keep contact lists organized and follow applicable email marketing and privacy requirements.

Creative team collaboration

• Work closely with the creative team to turn marketing objectives and campaign data into effective materials.
• Provide campaign briefs, promotional details, target audiences, performance insights, and creative requirements.
• Coordinate digital ads, property flyers, email assets, promotional materials, and listing content.
• Make sure creative assets match campaign objectives, brand guidelines, and property-specific requirements.
• Review results with the creative team to learn which messaging, visuals, and promotions perform best.
• Give feedback and recommendations to keep improving creative effectiveness.

Sales and leasing team collaboration

• Work closely with sales and leasing teams to align campaigns with business goals and property needs.
• Share lead generation results, campaign performance, and marketing opportunities.
• Gather feedback from sales and leasing teams on lead quality, customer inquiries, and market demand.
• Coordinate promotional messaging, pricing information, and campaign priorities.
• Help identify barriers between lead generation and conversion and recommend improvements.
• Make sure marketing initiatives support sales objectives, leasing activity, and overall property performance.
• Work with property and regional teams to get accurate information, current photos, and promotional details.

Required skills and qualifications

• Experience in digital marketing, performance marketing, marketing coordination, or a related field.
• Working knowledge of Meta Ads Manager and Google Ads.
• Familiarity with Google Business Profile management and local digital marketing.
• Experience managing online listings on platforms such as Apartments.com, Zillow, and MHVillage.
• Experience with email marketing platforms such as Klaviyo.
• Strong analytical skills, including the ability to interpret numbers, percentages, trends, and marketing performance metrics.
• Proficiency in Microsoft Excel or Google Sheets for reporting, data organization, and performance analysis.
• Strong organizational and planning skills, with the ability to manage multiple campaigns and deadlines.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with creative, sales, leasing, and property management teams.
• Strong attention to detail and commitment to keeping marketing information accurate.
• A problem-solving mindset with the ability to make data-driven recommendations.

Preferred

Familiarity with property management or leasing platforms, particularly AppFolio and ShowMojo.

Key performance indicators

Performance in this role may be evaluated using these measures:

• Lead generation volume and growth.
• Cost per lead and advertising efficiency.
• Lead quality and conversion rates.
• Marketing campaign performance against established goals.
• Accuracy and timeliness of marketing reports.
• Property listing accuracy and completeness.
• Campaign launch timeliness and execution.
• Email campaign engagement and conversions.
• Effectiveness of promotional campaigns.
• Collaboration and responsiveness across marketing, sales, and property management teams.

Silver Lands Management Group is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

Job Type

Full-time

Pay: $65,000.00 - $80,000.00 per year

Benefits:

• Paid time off

Experience:

• Digital marketing: 3 years (Required)

Ability to Commute:

• Lehi, UT 84043 (Required)

Work Location: In person