Regional Sales Manager

About LILIN

LILIN delivers innovative IP video surveillance and integrated security solutions, including network cameras, network video recorders (NVRs), AI-powered video analytics, and advanced security technologies. We are committed to helping customers enhance security, improve visibility, and build smarter, more connected environments.

We are seeking a motivated, results-driven Regional Sales Manager to expand our market presence, develop strategic customer relationships, and drive revenue growth across an assigned territory.

About the Role

As Regional Sales Manager, you will be responsible for identifying new business opportunities, growing existing accounts, and promoting LILIN’s complete portfolio of video surveillance and integrated security solutions.

You will work closely with security integrators, distributors, consultants, end users, and technology partners to increase market share, build long-term partnerships, and consistently achieve sales objectives.

The ideal candidate is a proactive sales professional who thrives on prospecting, developing relationships, delivering compelling product demonstrations, and closing profitable business. You should be comfortable discussing technology-driven solutions and translating customer needs into valuable business opportunities.

Key Responsibilities

Business Development & Territory Growth

• Identify and develop new business opportunities within your assigned territory.
• Prospect, engage, and qualify security integrators, consultants, distributors, and end-user accounts.
• Build and maintain a healthy sales pipeline, targeting pipeline coverage of at least 3× sales goals.
• Conduct customer visits, product demonstrations, sales presentations, and solution discussions.
• Participate in customer meetings, industry events, and networking opportunities to expand market reach.
• Develop strategies to increase regional revenue and strengthen LILIN’s market position.

Account Management & Relationship Building

• Build and maintain strong, long-term relationships with existing customers and strategic accounts.
• Identify upselling and cross-selling opportunities across LILIN’s product portfolio.
• Conduct quarterly business reviews with key accounts to evaluate performance and identify growth opportunities.
• Coordinate with internal technical and customer support teams to address customer needs and resolve issues.
• Deliver a professional, responsive customer experience that encourages loyalty, retention, and repeat business.

Sales Execution & Performance

• Prepare proposals, quotations, and solution recommendations tailored to customer requirements.
• Negotiate pricing, manage sales opportunities, and close profitable business.
• Meet or exceed monthly, quarterly, and annual sales targets.
• Maintain accurate and up-to-date records in HubSpot CRM, including opportunities, forecasts, customer interactions, and follow-up activities.
• Monitor pipeline health, forecast sales accurately, and maintain consistent follow-through throughout the sales cycle.

What We’re Looking For

• Proven experience in sales, business development, territory management, or account management.
• Experience in the security industry, video surveillance, IP cameras, access control, networking, or related technology markets is highly desirable.
• Demonstrated ability to generate new business, develop customer relationships, and close sales.
• Strong prospecting, presentation, negotiation, and relationship-building skills.
• Ability to understand customer requirements and communicate technical product benefits in a clear, compelling manner.
• Experience managing a sales pipeline, forecasting revenue, and working toward measurable sales goals.
• Familiarity with CRM platforms; experience with HubSpot is a plus.
• Self-motivated, organized, and comfortable working independently in a territory-based sales role.
• Willingness to travel within the assigned region for customer visits, demonstrations, and industry events.

How Success Is Measured

Success in this role will be measured by your ability to:

• Achieve or exceed established sales and revenue targets.
• Maintain a qualified sales pipeline.
• Generate new customer relationships and expand existing accounts.
• Increase adoption of LILIN’s products and integrated security solutions.
• Maintain accurate CRM records and reliable sales forecasts.
• Build strong, lasting partnerships throughout the regional security market.

Why Join LILIN?

• Represent a comprehensive portfolio of IP video surveillance and AI-driven security solutions.
• Build meaningful relationships with industry professionals and technology partners.
• Take ownership of territory development and contribute directly to business growth.
• Work with customers to deliver solutions that address real-world security challenges.

Ready to Make an Impact?

If you are a driven sales professional who enjoys winning new business, developing strategic partnerships, and growing revenue through technology solutions, we want to hear from you.

Pay: $90,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Remote