Digital Marketing Specialist

About The Role

The role executes the day-to-day engine of digital marketing: paid search, paid social, SEO, email, and web analytics for a fast-growing technology company.

You will own channel performance directly — launching campaigns, optimizing spend, and reporting on what's actually working — while partnering with content and design to ship campaigns that drive leads and revenue.

Key Responsibilities

• Build and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta, managing keyword strategy, bidding, and budgets
• Own SEO execution: keyword research, on-page optimization, technical audits (Screaming Frog, Search Console), and link-building initiatives
• Run email campaigns in HubSpot or Marketo, including segmentation, drip sequences, and A/B testing of subject lines and creative
• Track and report performance in GA4 and Looker Studio, translating CAC, conversion rates, and traffic trends into clear recommendations
• Landing page creation and conversion-rate optimization using tools like Unbounce or Webflow
• Coordinate with designers and content writers to produce ad creative, blog assets, and campaign collateral on schedule
• Monitor competitors and industry trends to inform messaging and channel strategy

What We Are Looking For

• 1-3 years of hands-on experience in digital marketing, including paid search, paid social, or SEO
• Direct experience with Google Ads and GA4; certification is a plus
• Working knowledge of marketing automation platforms (HubSpot, Marketo, or similar)
• Comfortable with data: spreadsheets, basic analysis, and presenting performance insights clearly
• Bachelor's degree in marketing, communications, or related field (or equivalent experience)
• Strong organizational skills and ability to manage multiple campaigns concurrently
• Bonus: experience with SQL or Looker, HTML/CSS basics, or B2B SaaS demand-gen exposure