LandOffer
Digital Marketing Specialist
Job details
- Level
- Mid level
- Experience
- 3+ years
- Education
- Bachelor's degree
- Posted
- Oct 19, 2026
- Last confirmed open
- Oct 19, 2026
About this role
About The Role
The role executes the digital acquisition engine for a fast-growing technology company, owning paid search, paid social, SEO, and lifecycle campaigns across B2B and B2C channels. Digital marketing directly drives revenue here. The specialist will manage real budget, ship campaigns weekly, and be measured on CAC, conversion, and pipeline contribution — not impressions.
Key Responsibilities
Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta, and programmatic display Own SEO strategy: keyword research, on-page optimization, technical SEO fixes, and content briefs for the writing team Build and maintain landing pages and funnel experiments using Webflow or WordPress, with A/B tests run in Optimizely or VWO Manage lifecycle email programs in HubSpot or Marketo, including segmentation, nurture flows, and deliverability monitoring Track and report channel performance in GA4 and Looker; build dashboards leadership actually uses Allocate and manage monthly media budget across channels, reallocating spend based on CAC and ROAS Coordinate with product marketing and design to translate positioning into campaigns, creative briefs, and ad copy What We Are Looking For 3-6 years of digital marketing experience in B2B or B2C tech, with direct ownership of paid channels Hands-on expertise with Google Ads, LinkedIn Campaign Manager, and at least one MA platform (HubSpot, Marketo, or Braze) Working knowledge of SEO fundamentals, including technical audits, keyword strategy, and GA4/Search Console analysis Comfortable with spreadsheets and analytics tools; can build attribution and funnel reporting independently Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience Strong copywriting instincts and a portfolio of campaigns with measurable results Bonus: Experience with SQL, marketing attribution tools (Segment, HockeyStack), or web experimentation platforms