Sr. Manager, GTM Product Marketing, Informatica from Salesforce

The Experience

Informatica is joining Salesforce at the moment every enterprise is asking whether its data is ready for AI agents. You will turn that imperative into a motion that works through the Salesforce field.

You will develop sales plays, seller readiness plans and feedback loops that drive pipeline across the Salesforce distribution engine.

You treat the field as your customer. You’re energized when a play closes deals, and you simplify complexity into something a seller can use tomorrow.

You move between strategy and detail without a handoff, and you use data to change course quickly. You bring optimism and resilience to a fast-moving integration.

What You’ll Actually Be Doing

• Go-to-market and sales plays: Be the Informatica GTM expert across product, marketing, sales, pricing and packaging, and operations. Turn the AI-Ready Data strategy into clear, actionable field programs. Own the quarterly operating rhythm. Set priorities and interlock with the distribution teams, sellers, and regional operating units. Create, launch and manage quarterly Informatica sales plays tied to product priorities, market opportunity and field needs, with measurable pipeline targets. Build plays around the customer problems we’re hearing. Examples: “Do you have proper data quality standards to ensure agents are trained correctly?”, and “Are you confident enough in your data that agents should act on it?” Retire or rework plays that don’t convert, based on evidence.
• Field activation, readiness and campaign partnership: Partner with global GTM and distribution leaders, Sales Programs and Sales Strategy to drive readiness across selling teams. That includes specialists and other sales units. Make Informatica easy to sell for sellers outside the dedicated Informatica specialists: clear entry points, discovery questions, talk tracks and handoffs to specialists. Align play timing, campaign sequencing and field events so each reinforces the others. Make sure campaigns, such as AI-readiness assessments, and field marketing programs arm sellers with the same story and next step.
• Enablement and insight loop: Partner closely with the Enablement team to build all necessary content for successful sales plays and enabling sellers to win. Content includes training, FAQs, demo guides, competitive content and objection handling. Build AI-powered enablement, such as Slackbot skills and agent workflows, that give sellers instant guidance on things like qualification, positioning and objection handling. Deliver high-impact presentations and demos in seller sessions. Build a closed loop between seller feedback, win/loss, customer conversations, usage and funnel signals, and play performance. Turn it into changes to plays, messaging inputs and enablement every quarter. Find where the motion breaks, such as qualification, packaging or handoffs, and drive the fix across teams.
• Cross-cloud coordination, executive communication and measures of success: Represent Informatica in cross-cloud GTM planning. Make sure Informatica is built into cross-cloud plays and gets a consistent value message across the portfolio. Maintain working knowledge of the Informatica platform and roadmap. Areas include data integration, governance and quality, and master data management. Report play performance and field insight to Marketing and Sales leadership. Be clear about what’s working, what isn’t and what you’re changing. Measures of success: pipeline and bookings influenced by Informatica sales plays; play adoption in the field (opportunity tagging and attach); seller readiness and confidence; time from launch or announcement to field-ready; documented changes to plays driven by field and customer insight.

You’re Our Person If...

• 7+ years in Product Marketing, Solution Engineering, Sales or Go-To-Market roles in B2B SaaS or enterprise technology. Proven track record turning GTM strategy into field-ready execution with Sales leadership, AEs and Sales Programs
• Experience building sales plays, enablement programs and training that drove measurable pipeline impact
• Deep understanding of data management, data integration, governance or AI/data platforms, and the ability to translate technical capability into business value. Strong partnership with Core PMMs and Product Managers on launches, messaging and roadmap priorities
• Executive-ready presentation and storytelling skills. Analytical rigor: using data to measure programs and refine them. Ability to lead through influence across global teams, and manage multiple priorities in ambiguity

Even Better If...

• Sales, GTM, or quota-carrying experience
• Experience marketing AI, data or agent-based products, and familiarity with Informatica
• Familiarity with complex enterprise pricing and packaging, including consumption models
• Hands-on building of agents or skills, and fluency with AI tools. Experience integrating an acquired company’s products into a larger sales organization