Marketing Lead, Executive Programmes - UKI

The Experience

We are looking for a dynamic Marketing Lead, Executive Programmes, UKI to build and elevate how Salesforce UKI connects with C-suite and senior executive stakeholders. This is a high-impact role that sits at the intersection relationship management and executive communications, responsible for executing and delivering the UKI engagement strategy with a focus on the CIO and IT audience.

This is a senior individual contributor role accountable for establishing Salesforce as the thought leader for CIO audience and the wider full IT audience across the UKI. They have a key focus on driving new CIO relationships, expanding our footprint across the technical buyer personas (CISOs, CDO, CTO, etc.) and delivering growth through generating and accelerating open pipe with sales alignment.

What You'll Actually Be Doing

• Full Funnel Campaign Execution: Drive the execution of CIO strategy by delivering an omnichannel full funnel marketing plan tailored to the CIO and technical buyer personas (CISOs, CDO, CTO, etc.)
• Content Planning & Communications: Working closely with the Content team to shape and deliver full-funnel content programmes that are anchored in local persona insights. Leverage content to build out executive briefing materials, narrative guides, talk tracks, welcome speeches, fireside chat scripts, slide decks, post-event assets, and personalised C-level copy on behalf of senior Salesforce leadership.
• End-to-End Event Management: Project manage, agency coordination, drive demand generation and operational execution for UKI executive events, including bespoke persona dinners, roundtables, the flagship Salesforce Executive Summit at AIforce World Tour, and Executive Experiences at major events.
• Performance & Budget Management: Track, analyse, and report on marketing performance metrics across pipeline, exec engagement, while managing day-to-day tracking of the CIO Budget.
• Global & Partner Alignment: Work with Global CXO Programs team, regional leadership, Third Party and GSI partners to localise messaging, adapt global content, and execute joint multichannel plans for a consistent C-suite experience across the UKI region.
• Cross-Functional Marketing Integration: Partner closely with UKI Field Marketing,Content & Channels, and Strategic Events teams to integrate executive engagement activities into broader campaign strategies.

You're Our Person If...

• 5+ years of experience in a B2B field or event marketing role with some experience within c-suite engagement marketing
• Strong communication, presentation, and interpersonal skills
• Experience working in a fast-paced, matrixed organisation
• Exceptional project management skills, able to run multiple complex events simultaneously with meticulous attention to detail
• High level of discretion and professionalism when managing confidential guest information and high-value customer relationships
• Strong written communication skills, with experience crafting executive-level copy
• Confident working directly with, and on behalf of senior leadership (VP/C-level) stakeholders, both internal and external
• Comfortable using AI tools (e.g. Gemini, Slackbot, Claude)

Even Better If...

• Experience managing premium executive hospitality or VIP customer programmes for C-suite audiences.
• Experience working within a global matrixed marketing organisation.
• Proficiency in Salesforce CRM or similar, comfortable running campaign reports, managing campaign members, and using data to inform decisions.
• Experience planning and delivering direct mail programmes for executive or C-suite audiences