EMEA Non-Amazon Marketplaces Team Lead

EMEA Non-Amazon Marketplaces Team

Lead

Description -

[[JD_HEADING:Job Summary

The EMEA Marketplace Non-Amazon]]

Lead will drive growth and execution across the non-Amazon marketplace business in EMEA, with particular focus on sales enablement, customer experience and conversion. Working closely with country sales and category teams, the role will identify growth opportunities, improve digital execution and scale marketplace best practices across EMEA.

The role will also provide day-to-day leadership to four Business Development Managers through a dotted-line structure, creating a strong opportunity to develop hands-on people-management experience while leading an important EMEA growth agenda.

[[JD_HEADING:Role Purpose

The EMEA Marketplace Non-Amazon]]

Lead is responsible for accelerating growth and execution across non-Amazon marketplaces in EMEA, driving sales enablement, customer experience, conversion and operational excellence across priority marketplace partners.

Working closely with country sales and category teams , the role translates EMEA marketplace strategy into strong local execution, identifies opportunities to improve marketplace performance and customer journeys, and scales successful practices across countries.

In addition, the role provides day-to-day leadership to four Business Development Managers through a dotted-line structure , including goal setting, prioritization, coaching and ongoing performance dialogue. This creates a strong opportunity for an experienced commercial professional to build meaningful people-management experience alongside broader EMEA

Responsibilities

1. Non-Amazon Marketplace Strategy & Growth

• Lead the EMEA approach for non-Amazon marketplaces , translating overall marketplace priorities into clear commercial initiatives and execution plans.
• Identify and prioritise opportunities to expand marketplace sales and strengthen HP’s position across relevant EMEA platforms.
• Partner with country teams to develop marketplace plans that reflect local market dynamics, customer behaviour and commercial priorities.
• Identify scalable marketplace best practices and replicate successful approaches across countries.
• Establish a clear rhythm for reviewing performance, opportunities, barriers and corrective actions across priority marketplaces.

2. Sales Enablement & Country Execution

• Act as the central EMEA point of contact for country sales teams on non-Amazon marketplace opportunities and execution.
• Equip country teams with the frameworks, insights, playbooks and best practices required to improve marketplace performance.
• Work closely with local sales teams to identify growth opportunities and address execution gaps.
• Facilitate collaboration and knowledge sharing across EMEA markets, reducing duplication and accelerating adoption of successful initiatives.
• Support countries in translating marketplace strategy into actionable commercial priorities.

3. Customer Experience & Conversion

• Own the EMEA agenda for improving the end-to-end customer experience and conversion across non-Amazon marketplaces.
• Identify opportunities across the digital purchase journey, from product discovery and consideration through to conversion.
• Drive improvements in areas such as product discoverability, search visibility, product detail page quality, content, assortment visibility, reviews/ratings and promotional execution.
• Use marketplace performance data and customer insights to identify conversion barriers and prioritise improvement opportunities.
• Partner with countries and category teams to establish and scale customer-experience best practices across marketplaces.

4. Category Partnership

• Work closely with EMEA and country category teams to align marketplace execution with category strategy, portfolio priorities and product launches.
• Ensure priority products and categories have the appropriate marketplace visibility, content and commercial support.
• Translate category priorities into marketplace-specific activation opportunities.
• Provide marketplace insights back into category teams to help inform portfolio, promotional and go-to-market decisions.

5. Marketplace Sales & Performance Management

• Develop a clear view of performance across priority non-Amazon marketplaces and identify the biggest opportunities for incremental growth.
• Monitor relevant commercial and digital performance indicators, including sales, traffic, conversion and customer experience metrics where available.
• Create actionable performance insights for country and EMEA stakeholders rather than simply reporting results.
• Identify performance gaps, determine underlying drivers and coordinate actions with the appropriate country, category and functional teams.
• Support structured business reviews that maintain accountability for marketplace priorities and execution.

6. Cross-functional Leadership

• Build strong working relationships across Sales, Category, Digital/E-commerce, Marketing and other relevant functions .
• Connect central EMEA marketplace strategy with local country execution, ensuring clear ownership and accountability.
• Influence stakeholders without direct authority and bring together multiple teams around shared marketplace opportunities.
• Represent the non-Amazon marketplace agenda in relevant EMEA commercial and category discussions.

7. Team Leadership & Development

• Provide day-to-day leadership for four Business Development Managers supporting the EMEA non-Amazon marketplace business, operating through a dotted-line management model.
• Set clear goals, priorities and expectations for the team, aligned with EMEA marketplace objectives and country commercial priorities.
• Coordinate day-to-day activities, helping the team prioritise opportunities, resolve obstacles and maintain focus on the highest-impact initiatives.
• Provide regular coaching, guidance and feedback to support individual development and strengthen overall team capability.
• Create a strong team operating rhythm, ensuring alignment, accountability and effective sharing of marketplace insights and best practices across countries.
• Work closely with the Business Development Managers' formal line managers to ensure alignment on priorities, objectives and development.
• Foster an inclusive, collaborative and high-performing team environment.
• Develop practical people-management and leadership experience , including goal setting, coaching, prioritisation, team development and day-to-day leadership of a geographically distributed team.

Key Success Measures

Success in the role would be demonstrated through:

• Growth of non-Amazon marketplace sales across EMEA.
• Improvement in marketplace conversion and customer experience indicators.
• Increased visibility and performance of priority products and categories.
• Successful execution of EMEA marketplace initiatives at country level.
• Adoption and scaling of marketplace best practices across countries.
• Stronger alignment between Marketplace, Country Sales and Category teams.
• Clear identification and removal of barriers to marketplace growth.

Experience Recommended

Essential

• Strong experience in e-commerce, marketplaces, digital sales or omnichannel commerce .
• Demonstrated commercial acumen with a strong understanding of online customer journeys and conversion.
• Experience working with marketplace or digital-commerce performance data and translating insights into commercial actions.
• Strong stakeholder-management skills, with the ability to operate successfully across countries and functions.
• Experience working within a matrix organisation and influencing stakeholders without direct authority.
• Strong analytical and problem-solving skills.
• Ability to move between strategy and hands-on execution .
• Excellent communication and presentation skills, including the ability to communicate effectively with senior commercial stakeholders.

Preferred

• Experience working with major European marketplaces