Regional CRM, Paid Media, SEA & Website Owner - Assistant Manager

• Responsible for leading the execution of CRM, Paid Media, and SEA activities, driving user acquisition, engagement, retention, and business growth while ensuring alignment with global standards and governance framework. ​
• Collaborates with countries and global teams to optimize campaigns, leverage data and continuously improve marketing effectiveness through best practices, innovation, and shared learnings.​
• Manages campaign media buy / SEA / CRM planning, budget allocation, and performance optimization to maximize ROI and business growth.​
• Ensures adoption of global standards, tools, KPIs, and best practices while providing regional feedback and requirements.​
• Collaborates with countries and partners to deliver integrated and data-driven marketing activities.​
• Analyzes performance, identifies optimization opportunities, and shares insights across the region and with the global.​
• Supports marketing technology, tracking, attribution, and reporting implementation to ensure measurement accuracy.​
• Drive continuous improvement through testing and innovation, specialize in influencer marketing and stay ahead of the curve
• Ensures high quality reporting.​

Graduate with MBA is preferred; 5 - 8 years experience in the given domain

Operational expertise:

• C-Budget Process​
• Marketing Activity Planning/ Editorial Planning​
• Performance Tracking and Analytics​
• Customer Data Platform​

Skill sets:

Strategic & conceptual skills

Analytical and creative skills

Stakeholder management and agility