Senior Marketing Data Scientist

Hiring: Senior Marketing Data Scientist – Credit Cards | San Francisco, CA | Full-Time

We're looking for an experienced Senior Marketing Data Scientist with strong expertise in credit card marketing, direct mail campaigns, SQL, Python/R, and marketing analytics. The ideal candidate will develop data-driven marketing strategies, optimize campaign performance, and drive customer acquisition, engagement, and revenue growth.

Location

San Francisco, CA

Job Type:

Full-Time

Experience:

8+ Years

Work Authorization:

USC & GC & H1B Candidates Only

Key Skills:

• 8+ years of experience in data science, marketing analytics, or a related quantitative field
• Strong hands-on experience with SQL, Python/R, and Tableau
• Direct Mail (DM) campaign experience is mandatory

, including pre-screened (PS) and invitation-to-apply (ITA) campaigns

• Experience managing campaign planning, forecasting, audience selection, execution, and performance monitoring
• Strong understanding of credit card marketing strategies, campaign profitability, and customer acquisition
• Experience with A/B testing, experimentation design, hypothesis testing, and statistical analysis
• Knowledge of marketing funnel optimization, CPA, ROI, customer growth, and retention
• Experience building data pipelines using Airflow, preferably with Snowflake
• Experience with consumer bureau data, such as Experian or TransUnion (TU)
• Financial services or banking industry experience strongly preferred
• Ability to define KPIs, develop dashboards, and present data-driven recommendations to senior leadership

Interview Process:

• 3 rounds: 1 hiring manager round followed by 2 client rounds
• Every round includes a technical assessment covering SQL coding, an in-depth walkthrough of previous projects, and communication skills

What We're Looking For:

A highly analytical Marketing Data Scientist with hands-on direct mail campaign expertise and a strong understanding of credit card business strategies. The ideal candidate can translate complex data into actionable marketing strategies, optimize campaign performance, and communicate insights effectively to business leaders.

Interested? Apply now or DM us to explore this opportunity!

You can share resumes at Sultan@Wiseskulls.com