Marketing Manager

Wisable, a tech-enabled M&A Advisory, seeks a marketing manager to lead the company’s end-to-end marketing efforts. This role will be responsible for shaping Wisable’s go-to-market strategy, stewarding the brand, and driving demand through a mix of experimentation, performance marketing, and solid lifecycle execution. This is a highly visible role with broad ownership.

You’ll own Wisable’s marketing strategy and execution across channels, with a focus on driving awareness, engagement, and qualified demand from small business owners.

Key responsibilities

• Design and execute an integrated marketing strategy spanning brand, growth, content, paid media, partnerships, and lifecycle marketing.
• Manage external agencies across SEO, SEM, paid social, and other performance channels, while continuously testing and evaluating new channels to identify the highest-performing growth levers.
• Own website and email messaging end-to-end, ensuring clarity of value proposition, consistent brand voice, and solid conversion performance.
• Lead conversion rate optimization efforts across the website and funnel, including experimentation with landing pages, messaging, and calls to action.
• Build and run email marketing and nurture programs that support lead conversion, education, and long-term engagement.
• Partner with an external agency to reimagine and establish Wisable’s brand, and serve as the internal steward to ensure consistent execution across all touchpoints.
• Create and oversee content across formats, including email, web, educational resources, social, and sales enablement materials.
• Develop and execute live event and field marketing initiatives, such as conferences, sponsorships, or local events, to generate demand and build brand visibility.
• Explore and manage additional media channels as appropriate, including offline or upper-funnel efforts such as billboards, print, or television.
• Partner closely with a content lead to create and oversee content across formats, including email, web, educational resources, social, and sales enablement materials.
• Manage the marketing budget and reporting on performance, insights, and next steps.

What we’re looking for

• A bachelor’s degree and a solid academic and professional background.
• Five or more years of marketing experience, with exposure to multiple channels and tactics across growth and brand.
• Experience managing agencies across SEO, SEM, and paid social, with a data-driven approach to experimentation and optimization.
• Demonstrated expertise in website messaging, conversion rate optimization, and email marketing or nurture programs.
• A track record of building or scaling marketing programs in a startup or early-stage environment, including experience building a marketing function from scratch or operating as an early marketing hire.
• Excellent writing and messaging skills, with the ability to clearly articulate value propositions across audiences.
• Comfort collaborating cross-functionally with product, design, and sales teams.
• Experience running live events or field marketing initiatives is highly desirable; exposure to broader media channels such as billboards, television, or other offline campaigns is a plus.
• A proactive, organized, and ownership-oriented working style, with comfort operating in an environment where priorities evolve quickly.
• The ideal candidate is a hands-on, entrepreneurial marketer who has built marketing programs from the ground up and is comfortable balancing strategy with execution.
• The expected annual base salary for this position is $130,000 to $180,000.
• There will be variable compensation in the form of a year-end bonus.