Account Executive

Job Title: Account Executive / Sales Liaison – Home Health & Hospice

Job Type: Full Time

Bonus potential for admission referral conversations

Location: Newton, MA and surrounding areas

Reports To: Sales & Marketing Director

Salary Range: Starting at $85,000 Salaried Position

Job Summary:

The Account Executive / Sales Liaison is responsible for identifying, developing, and maintaining relationships with referral sources such as physicians, hospitals, nursing facilities, assisted living communities, and case managers to promote home health and hospice services. This individual plays a key role in driving census growth through effective sales strategies, education, and outreach efforts.

Key Responsibilities:

• Develop and execute strategic sales plans to achieve referral and admission goals.
• Establish and maintain positive relationships with physicians, hospital discharge planners, social workers, skilled nursing facilities, assisted living facilities, and other referral sources.
• Educate referral sources and the community about the benefits and eligibility criteria for home health and hospice services.
• Represent the agency at health fairs, community events, and networking opportunities to build brand awareness.
• Collaborate with clinical and administrative teams to ensure timely admission and patient satisfaction.
• Monitor and report on market trends, competitor activity, and referral patterns.
• Maintain accurate records of all sales activities in the CRM system.
• Ensure compliance with all state and federal regulations related to home health and hospice marketing.

Qualifications:

• Bachelor's degree in marketing, business, healthcare administration, or a related field (preferred).
• Minimum of 2 years of successful sales experience in home health, hospice, or a related healthcare field.
• Proven ability to develop relationships and drive referral growth.
• Knowledge of Medicare guidelines and home health/hospice eligibility criteria.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and manage time effectively.
• Valid driver's license and reliable transportation.

Preferred Skills:

• Existing referral relationships within the local healthcare community.
• Experience using CRM software (e.g., Salesforce, Homecare Homebase, or similar).
• Strong problem-solving and customer service skills.

Compensation

85,000