Senior Product Manager, (Ads, Recommendations, Scoring)

Who We Are

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 15 million items across home furnishings, decor, home improvement, housewares, and more. Suppliers are crucial partners in enabling Wayfair’s mission.

Within Global Supplier Technology (GST), the Supplier Advertising team owns the strategy and development of Wayfair’s Supplier Advertising offerings which help suppliers boost visibility of their products and brands on our platform. This high-margin business is one of the biggest opportunities in Wayfair’s profitability.

Every customer visit creates a real-time decision: which sponsored products should be eligible, how should they be scored and ranked, and what auction outcome best balances customer relevance, supplier return, and Wayfair value? We answer these questions through candidate generation, predictive scoring, calibration, ranking, and auction optimization at global scale.

As Senior Product Manager for Ad Decisioning, you will own the product strategy for how Wayfair selects and orders sponsored products across the customer journey. You will turn ambiguous opportunities across candidate generation, scoring and calibration, ranking, and auction economics into a measurable 6–12 month roadmap, while navigating tight dependencies with Search, Recommendations, Ad Serving, Bidding, and Footprint.

You will lead an empowered cross-functional team of engineers, applied scientists, and analysts to improve ad revenue and customer engagement while protecting supplier outcomes and marketplace health. If you enjoy translating complex ML systems into clear product choices and measurable business value, come help build Wayfair’s next generation of advertising decisioning.

What You'll Do

• Define and drive a 6–12 month product strategy and roadmap for Ad Decisioning, with clear outcomes across ad revenue, customer relevance and engagement, supplier return, and marketplace health.
• Identify the highest-value opportunities across candidate generation, scoring and calibration, ranking, and auction optimization; build data-backed business cases and sequence investments for impact.
• Translate customer, supplier, and marketplace problems into testable ML and auction hypotheses, clear product requirements, and explicit launch and rollback criteria.
• Partner deeply with Engineering, Applied Science, Analytics, Search and Recommendations, Ad Serving, Bidding, Footprint, and Supplier Experience to resolve dependencies and deliver scalable solutions.
• Own the experimentation strategy for the domain—from offline evaluation and shadow testing through online experiments, rollout, and measurement of realized value.
• Shape the technical and data capabilities required to test models safely and quickly, including observability, calibration, stable auction interfaces, and reusable decisioning services.
• Make evidence-backed build, buy, and partner recommendations; establish measurable quality and business benchmarks for third-party and internally developed solutions.
• Serve as the source of truth for domain performance, communicate strategy and results to senior leaders, and influence the evolution of Wayfair’s advertising strategy.
• We’re A Match Because You Have 5+ years of product management experience, including ownership of complex data- or ML-enabled products from discovery through scaled value realization.
• Bachelor’s degree or equivalent practical experience in a technical, quantitative, or business discipline.
• A track record of identifying ambiguous business problems and translating them into clear product strategy, measurable outcomes, and a prioritized multi-quarter roadmap.
• Experience in digital advertising, search, recommendations, marketplaces, or another real-time decisioning domain; advertising and auction experience is preferred.
• Strong partnership with Engineering, Applied Science, Data Science, and Analytics, with enough technical fluency to evaluate model, system, latency, and platform trade-offs.
• Excellent quantitative and experimentation skills, including the ability to connect model-quality changes to customer, supplier, marketplace, and financial outcomes.
• Ability to communicate complex decisioning concepts clearly to technical and non-technical audiences and turn them into actionable requirements.
• Strong judgment in balancing near-term delivery with durable platform and product strategy.
• Ability to influence senior leaders and align teams with different objectives without relying on direct authority.
• Why You’ll Love Wayfair Time Off: Paid Holidays Paid Time Off (PTO) Health & Wellness: Full Health Benefits (Medical, Dental, Vision, HSA/FSA) Life Insurance Disability Protection (Short Term & Long Term Disability) Global Wellbeing: Gym/Fitness discounts (including US Peloton, Global ClassPass, and various regional gym memberships)

Mental Health

Support (Global Mental Health, Global Wayhealthy Recordings) Caregiver Services Financial Growth & Security: 401K Matching (Employee Matching Program) Tuition Reimbursement Financial Health Education (Knowledge of Financial Education - KOFE)

[[JD_HEADING:Tax Advantaged Accounts Family]]

Support:

Family Planning

Support Parental Leave Global Surrogacy & Adoption Policy Professional Development & Recognition: Rewards & Recognition

[[JD_HEADING:Global Employee Anniversary Awards Paid Volunteer]]

Work Unique Perks: Employee Discount U.S.

[[JD_HEADING:Bluebikes Membership Global Pod Outings]]

Work/Life Balance: Emphasizing a supportive & flexible work environment that encourages a balance between personal and professional commitments We look forward to receiving your application! Assistance For Individuals With Disabilities Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities.

As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair

Inc. Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes.

Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking. No matter who you are, Wayfair is a place you can call home.

We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters.

That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.