Senior Digital Marketing Specialist

Job Title:

Senior Digital Marketing Specialist

The Company:

TrueLearn is an educational software company headquartered in Charlotte, NC, focused on empowering healthcare institutions and individual learners to maximize performance on high-stakes licensure exams.

Through its suite of learning tools, TrueLearn and its family of brands has prepared hundreds of thousands of healthcare professionals in their pursuit of board certification, working closely with medical and health science institutions and residency programs across the United States. The company is rapidly growing and continues to innovate its platform and expand its portfolio of brands.

It's an exciting time to join the TrueLearn team!

The Role

TrueLearn is seeking a Senior Digital Marketing Specialist with approximately 5+ years of digital marketing experience to help develop and execute integrated marketing strategies that drive customer acquisition, engagement, and revenue across our portfolio of healthcare education products.

This role is ideal for a well-rounded digital marketer who combines strong campaign execution with data-driven decision-making. The Senior Digital Marketing Specialist will manage campaigns across multiple channels and audiences, partnering with internal teams to bring initiatives from strategy through execution, measurement, and optimization.

The successful candidate will be comfortable balancing multiple campaigns and priorities, digging into performance data, developing compelling customer journeys, and identifying opportunities to improve marketing effectiveness.

Responsibilities and Duties

• Campaign Strategy + Execution: Plan, manage and execute campaigns across multiple channels, including email, SMS, in-platform, in-app and web, designed to drive awareness, customer acquisition, engagement, and revenue.
• Email + Lifecycle Marketing: Develop and execute email campaigns and automated customer journeys across the customer lifecycle based on customer behavior, lifecycle stage, product interest, engagement and other relevant attributes
• Journey Optimization: Identify opportunities to improve lead nurturing, trial conversion, purchase conversion, retention, cross-sell, and re-engagement.
• A/B Testing: Conduct A/B and multivariate testing of subject lines, messaging, offers, creative, audience segments, and campaign timing.
• Digital Events: Lead strategy and operations for webinars and digital events that engage a global audience and support our accelerated growth plan with a focus on lead and demand generation.
• Content Creation: Develop marketing messaging and content for campaigns across brands, including landing pages, emails, product descriptions and feature overviews.
• Performance Tracking: Track and report on campaign performance, audience trends, and email KPIs (deliverability, open rates, CTOR, revenue, unsubscribe rates, etc.).
• Product and Feature Launches: Coordinate product launches and feature release campaigns, ensuring alignment across departments and timely execution.
• Cross-Functional Collaboration: Collaborate with the Marketing team and across departments to develop scalable, repeatable processes for campaign planning, asset delivery and performance reporting.
• Marketing Operations: Maintain and optimize marketing automation systems, workflows, and integrations (e.g., between Salesforce, Salesforce Account Engagement (Pardot), WooCommerce, WordPress and other tools).

The Skills Needed:

• 5+ years of experience in lifecycle/digital marketing, preferably in SaaS or EdTech
• Belief that the best marketing is human-led, backed by hands-on experience using tools like Claude, ChatGPT, and Airtable to streamline workflow.
• Proven ability to manage campaigns and processes across multiple brands and audience segments
• Detail-oriented with a strong sense of process, project management, and campaign QA
• Experience with CRM tools, marketing automation platforms, e-commerce platforms and analytics (Salesforce Account Engagement (Pardot), HubSpot, WooCommerce, WordPress, Google Analytics, Zapier)
• Strong copywriting skills and ability to translate technical product details into compelling customer-facing content
• Analytical mindset with experience using data to inform strategy and track ROI
• Excellent collaborator and proactive communicator, with the ability to work with cross-functional teams
• Positive, action-oriented attitude and professional demeanor
• Ability to adapt and thrive in a fast-paced, deadline-driven environment while thinking creatively and strategically outside the box.

The Perks

● Highly competitive benefits, including medical, dental, vision

● Additional benefits for employees to opt into

● Retirement – 401K with match

● Self-regulated PTO

● A diverse, challenging, and fun work environment

• Fully remote workforce - work from the comfort of your home!

● The ability to influence how we work and directly impact our products

Salary: $70k-$85k, depending on experience

Pay: $74,200.00 - $89,500.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health savings account
• Paid time off
• Parental leave
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• lifecycle/digital marketing, preferably in SaaS or EdTech: 5 years (Required)
• startup environment: 2 years (Preferred)
• B2B and/or B2C marketing: 5 years (Required)
• CRM tools, marketing automation platforms: 5 years (Required)

Work Location: Remote