Social Media and Marketing Manager

About the Role

Part-Time | Potential for Full-Time | Veterinary Hospital

We are seeking a creative, organized, and personable Social Media & Marketing Manager to help grow our veterinary hospital’s online presence, strengthen relationships within our community, and attract new clients through engaging content, strategic marketing, and meaningful outreach.

The ideal candidate is passionate about content creation, social media engagement, and local community involvement. They understand how to build a brand, create compelling digital content, and turn online engagement into real-world professional growth. Equally important, this individual must demonstrate professionalism, compassion, excellent communication skills, and a genuine appreciation for the human-animal bond.

This position is ideal for a self-motivated individual who enjoys combining creativity, relationship building, marketing strategy, and administrative support in a fast-paced veterinary environment.

Key Responsibilities

Social Media & Content Creation

• Develop, plan, and manage engaging content across social media platforms, including Instagram, Facebook, TikTok, LinkedIn and other relevant channels.
• Create original content featuring veterinary services, educational pet care information, hospital updates, team highlights, patient success stories, and behind-the-scenes moments.
• Capture and edit photos, videos, reels, and other digital content that reflects our hospital’s brand, values, and compassionate approach to veterinary care.
• Maintain a consistent posting schedule and develop a content calendar aligned with marketing goals, seasonal campaigns, and community events using tools like Hootsuite or Buffer.
• Monitor social media engagement, respond to comments and messages professionally, and foster positive relationships with current and prospective clients.
• Identify creative opportunities to increase brand awareness, audience growth, and client engagement by utilizing SEO best practices to optimize online content and improve visibility.

Marketing, Outreach & Business Development

• Develop and implement marketing initiatives designed to attract new clients, increase appointment inquiries, and promote hospital services.
• Build and maintain relationships with local businesses, pet-related organizations, animal shelters, rescue groups, community partners, and other relevant organizations.
• Identify, coordinate, and participate in local events, pet expos, adoption events, community festivals, and other outreach opportunities.
• Plan and execute promotional campaigns, community partnerships, and client engagement initiatives that strengthen our hospital’s presence in the local market.
• Research local marketing opportunities, community trends, and strategies to increase visibility and generate new business.
• Track marketing performance, social media growth, outreach efforts, and campaign results to help evaluate success and identify opportunities for improvement.
• Represent the hospital in the community with professionalism, enthusiasm, and a commitment to building lasting relationships.

Administrative & Operational

Support

• Assist with administrative duties related to marketing, outreach, scheduling, and general office operations as needed.
• Coordinate marketing materials, promotional items, event supplies, and community outreach resources.
• Maintain organized marketing calendars, contact lists, outreach records, and campaign documentation.
• Assist with email communications, client-facing materials, internal announcements, and other administrative projects.
• Collaborate with hospital leadership and team members to communicate updates, promote services, and support the hospital’s overall goals.
• Help ensure marketing materials and public communications are accurate, professional, and consistent with hospital policies.

Qualifications & Skills

• Previous experience in social media management, digital marketing, content creation, public relations, community outreach, or a related field.
• Demonstrated ability to create engaging social media content and grow an online audience.
• Experience with social media platforms and content creation tools such as Canva, CapCut, Meta Business Suite, or similar programs.
• Strong written and verbal communication skills, with excellent grammar, attention to detail, and professional etiquette.
• Experience organizing local events, coordinating outreach activities, or developing community partnerships.
• A proactive, outgoing, and personable approach to networking, relationship building, and generating new business.
• Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines.
• Comfortable interacting with clients, community members, business partners, and veterinary team members.
• A compassionate, respectful, and empathetic demeanor when communicating about pets, their owners, and veterinary care.
• Ability to work independently while collaborating effectively with a team.
• Basic administrative and computer skills, including email, scheduling, document management, and recordkeeping.

How to Apply

Please submit your resume along with examples of your social media work, content creation, marketing campaigns, or community outreach experience. A portfolio or links to social media accounts you have managed are strongly encouraged.

We look forward to meeting a motivated, creative professional who can help us expand our reach, strengthen our community connections, and share our commitment to compassionate veterinary care.

Pay: From $20.00 per hour

Expected hours: No less than 25.0 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: In person