Marketing Specialist

The Texas Restaurant Association is seeking a creative, organized, and results-driven Marketing Specialist to join our team! This is an exciting opportunity for a versatile marketing professional who enjoys working across multiple channels, developing compelling content, and executing campaigns that deliver measurable results.

As our Marketing Specialist, you’ll play an important role in strengthening TRA’s digital presence, driving member engagement, supporting business development initiatives, and promoting the Texas Restaurant Show—one of the industry’s premier events. We’re looking for someone who combines creativity with strong execution skills, takes ownership of projects, and thrives in a collaborative, fast-paced environment.

Digital Marketing & Website Management

Manage and update website content, ensuring information is accurate, engaging, and current. Execute email marketing campaigns through MailChimp, including our weekly newsletter. Develop targeted audience segments and optimize campaigns using performance analytics.

Support the evolution of our digital communications and subscriber engagement strategies.

Marketing Campaigns & Business Development

Collaborate with our Business Development and Products & Services teams to develop marketing strategies that drive awareness, adoption, and revenue. Create compelling campaigns promoting TRA’s member benefits, products, services, and strategic partnerships. Develop marketing materials across email, web, social media, and sales channels.

Track campaign performance and identify opportunities to improve engagement and conversions.

Texas Restaurant Show Marketing

Develop promotional graphics, messaging, and marketing toolkits for exhibitors and speakers. Coordinate promotional campaigns and materials with the Show’s marketing calendar. Work directly with exhibitors and speakers to support their marketing efforts.

Creative Design & Brand Management

Design professional, engaging marketing materials using Canva. Maintain consistent branding across TRA communications and local chapters. Develop and manage brand templates, guidelines, and marketing resources.

Support creative needs for Association events, programs, and initiatives.

Required Qualifications

• Experience managing website content using a CMS.
• Proficiency with MailChimp or similar email marketing platforms.
• Experience developing targeted email campaigns and audience segmentation.
• Strong Canva skills and demonstrated graphic design capabilities.
• Excellent writing, editing, and communication skills.
• Experience developing marketing campaigns and promotional materials.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• A collaborative mindset and commitment to delivering high-quality work.

Preferred Qualifications

• Experience in association, nonprofit, or membership-based organizations.
• Familiarity with HTML/CSS fundamentals.
• Experience with social media content planning and scheduling.
• Why Join TRA?
• At the Texas Restaurant Association, our work supports one of the state’s largest and most dynamic industries.
• You’ll join a collaborative team dedicated to strengthening Texas’ restaurant community while gaining hands-on experience across digital marketing, brand management, event promotion, and business development.
• If you’re a creative marketing professional who loves turning ideas into action, we’d love to hear from you!