Regional Marketing Director

Overview

Lead regional marketing strategy that connects business priorities with relevant, measurable campaigns. As Regional Marketing Director, you’ll guide a team across digital and traditional channels, align plans with sales and product partners, and use research and analytics to sharpen execution.

Your impact

By coordinating targeted campaigns with sales and product teams, you help customers discover relevant offerings and support regional demand.

Duties

• Set regional marketing plans and budgets, balancing B2B marketing, demand generation, performance marketing, and brand priorities.
• Lead and develop marketing, advertising, or public relations teams; coordinate cross-functional collaboration and marketing project management.
• Manage multichannel campaigns across content marketing, SEO, social media marketing, social media advertising, Facebook Advertising, email marketing, print advertising, and Google AdWords.
• Oversee content writing, graphic design, and advertising sales materials; use Adobe Creative Suite to support consistent, effective creative.
• Track campaign results through web analytics reporting, Google Analytics, and CRM systems; apply data-driven decision making to improve performance.
• Select and implement marketing automation tools, manage campaign workflows, and partner with product management and sales.

Requirements

• Experience in marketing management, digital marketing, marketing campaign management, and team leadership.
• Practical knowledge of marketing automation, CRM systems, analytics, research, and budgeting.
• Ability to plan and evaluate campaigns across digital and traditional channels; familiarity with SEO, content marketing, and demand generation.
• Strong communication, content writing, and cross-functional collaboration skills.
• Experience with Adobe Creative Suite, Google Analytics, Google AdWords, and Facebook Advertising is preferred; advertising sales experience is also an asset.

Pay: $80,000.00 - $96,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Work Location: In person