Product Marketing Director

SUMERU TECHNOLOGIES LLC is seeking a strategic, analytical, and results-driven Product Marketing Director to lead product marketing strategy, market positioning, go-to-market planning, product messaging, and customer engagement initiatives.

The successful candidate will play a critical role in connecting product development, sales, marketing, and customer success teams to ensure that the company's products and services meet market needs, deliver customer value, and achieve business growth objectives.

The Product Marketing Director will be responsible for developing and executing comprehensive marketing strategies that communicate product value propositions, differentiate offerings from competitors, and strengthen the company's market presence.

This position requires a strong understanding of market research, customer segmentation, competitive intelligence, product launches, pricing strategy, demand generation, and marketing performance measurement.

The ideal candidate will have extensive experience translating complex product capabilities into compelling market-facing messages, identifying growth opportunities, and equipping sales teams with the resources needed to engage prospective customers effectively.

The role also requires the ability to collaborate with executive leadership, product management, sales, engineering, customer success, and other cross-functional teams to align product strategy with customer expectations and organizational priorities.

Key Responsibilities1. Product Marketing Strategy and Leadership

• Develop and implement comprehensive product marketing strategies aligned with organizational objectives, product roadmaps, revenue targets, and long-term growth plans.
• Establish product marketing priorities, strategic initiatives, performance targets, and measurable business outcomes.
• Define product value propositions, positioning statements, messaging frameworks, and competitive differentiators.
• Translate product features and technical capabilities into clear, compelling benefits for target customers.
• Partner with executive leadership and product management teams to align marketing initiatives with business strategy.
• Identify new market opportunities, customer segments, and potential product expansion areas.
• Lead and mentor product marketing professionals while promoting collaboration, accountability, and continuous improvement.

2. Market Research and Competitive Intelligence

• Conduct market research to understand industry trends, customer needs, purchasing behavior, market demand, and emerging opportunities.
• Analyze competitor products, pricing models, positioning strategies, marketing campaigns, and market performance.
• Develop customer personas, segmentation frameworks, and ideal customer profiles to support targeted marketing activities.
• Gather insights through customer interviews, surveys, win-loss analysis, sales feedback, and market intelligence reports.
• Monitor industry developments, technological advancements, and changes in customer expectations.
• Translate research findings into actionable recommendations for product development, marketing strategy, and business planning.
• Provide leadership with competitive intelligence that supports strategic decision-making and market differentiation.

3. Go-to-Market Strategy and Product Launches

• Lead the development and execution of go-to-market strategies for new products, product enhancements, and service offerings.
• Coordinate product launch planning across marketing, sales, product management, communications, and customer success teams.
• Establish launch objectives, target audiences, messaging, channel strategies, campaign timelines, and performance metrics.
• Develop launch materials, including product briefs, sales presentations, product demonstrations, website content, and promotional assets.
• Ensure sales and customer-facing teams are prepared to communicate product benefits, features, use cases, and competitive advantages.
• Monitor launch performance, collect stakeholder feedback, and recommend improvements to future product releases.
• Manage launch risks, dependencies, and timelines to support coordinated and effective market introductions.

4. Product Positioning and Messaging

• Develop differentiated product positioning that clearly communicates customer value and competitive advantages.
• Create messaging frameworks tailored to customer segments, industries, buyer personas, and stages of the purchasing journey.
• Ensure consistency across product websites, marketing campaigns, sales collateral, presentations, and customer communications.
• Collaborate with content, brand, and communications teams to produce compelling product narratives.
• Simplify complex technical concepts into accessible messaging that resonates with business and technical audiences.
• Maintain product messaging documentation and update materials based on customer feedback, competitive developments, and product changes.
• Ensure that marketing claims are accurate, substantiated, and aligned with approved product capabilities.

5. Demand Generation and Marketing Campaigns

• Partner with demand generation and digital marketing teams to develop campaigns that increase product awareness, generate qualified leads, and support revenue growth.
• Plan integrated campaigns across digital channels, email marketing, webinars, industry events, content marketing, social media, and paid advertising.
• Develop campaign briefs, target audience definitions, messaging strategies, and conversion objectives.
• Collaborate with marketing operations to improve lead qualification, campaign attribution, and customer acquisition processes.
• Monitor campaign performance and optimize activities based on engagement, conversion rates, pipeline contribution, and return on marketing investment.
• Support account-based marketing initiatives for strategic customers and high-value business segments.
• Identify opportunities to improve customer acquisition, product adoption, and expansion revenue.

6. Sales Enablement and Customer Engagement

• Develop sales enablement resources, including product presentations, competitive battlecards, case studies, solution briefs, FAQs, and objection-handling guides.
• Train sales and business development teams on product positioning, target customers, differentiators, and value propositions.
• Collaborate with sales leadership to improve sales messaging and strengthen the effectiveness of customer conversations.
• Provide customer-facing teams with relevant market insights, product updates, and competitive intelligence.
• Support customer demonstrations, industry presentations, and strategic sales opportunities when required.
• Gather feedback from sales teams and customers to identify recurring objections, unmet needs, and opportunities for improved messaging.
• Establish processes for maintaining accurate, accessible, and up-to-date sales enablement materials.

7. Product Lifecycle and Cross-Functional Collaboration

• Work closely with product management to incorporate customer insights and market research into product roadmaps and prioritization decisions.
• Collaborate with engineering and technical teams to understand product capabilities, technical requirements, release schedules, and limitations.
• Partner with customer success teams to support onboarding, product adoption, retention, and expansion initiatives.
• Coordinate with marketing communications and brand teams to ensure consistent product storytelling.
• Participate in product planning meetings, roadmap reviews, launch readiness assessments, and strategic business reviews.
• Monitor product performance throughout its lifecycle and recommend improvements to positioning, packaging, and marketing investment.
• Support cross-functional decision-making by presenting market evidence, customer insights, and performance data.

8. Pricing, Packaging, and Revenue Growth

• Support the development of product pricing, packaging, and commercialization strategies based on market research and customer value.
• Analyze competitor pricing, customer willingness to pay, market demand, and perceived product differentiation.
• Collaborate with finance, sales, and product management teams to evaluate pricing opportunities and revenue implications.
• Recommend strategies for product bundles, service tiers, promotional offers, and market-specific positioning.
• Monitor the performance of pricing and packaging initiatives and recommend adjustments based on market response.
• Identify opportunities to increase customer lifetime value, improve conversion rates, and expand product adoption.

9. Marketing Analytics and Performance Reporting

• Establish key performance indicators (KPIs) to measure product marketing effectiveness and business impact.
• Monitor product awareness, campaign engagement, lead generation, conversion rates, pipeline contribution, customer acquisition cost, and product adoption.
• Develop dashboards, reports, and executive presentations that communicate marketing performance and strategic insights.
• Use marketing analytics, customer feedback, and revenue data to identify improvement opportunities.
• Evaluate the effectiveness of product launches, messaging initiatives, and sales enablement programs.
• Recommend data-driven adjustments to marketing strategy, resource allocation, and campaign execution.
• Communicate progress, risks, and recommendations to senior leadership and relevant stakeholders.

Required Qualifications and Skills

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related field.
• Typically, 2–12 years of relevant experience in product marketing, go-to-market strategy, B2B marketing, product management, or a related discipline.
• At least 3–5 years of experience in a product marketing leadership or senior management role.
• Demonstrated success developing product positioning, marketing strategies, and product launch plans.
• Strong understanding of market research, competitive analysis, customer segmentation, and buyer behavior.
• Experience with sales enablement, demand generation, integrated marketing campaigns, and marketing analytics.
• Excellent written and verbal communication, presentation, leadership, and stakeholder management skills.
• Strong analytical capabilities and the ability to translate complex information into actionable business recommendations.
• Proficiency with CRM, marketing automation, analytics, and project management platforms.
• Ability to manage multiple priorities and lead cross-functional initiatives in a dynamic business environment.

Preferred Qualifications

• Master's degree in Marketing, Business Administration, or a related field.
• Experience marketing technology products, SaaS solutions, enterprise software, digital services, or complex B2B offerings.
• Familiarity with CRM and marketing platforms such as Salesforce, HubSpot, or equivalent systems.
• Experience with product analytics, customer research tools, campaign attribution, and competitive intelligence platforms.
• Knowledge of Agile product development, product lifecycle management, and customer-centric marketing methodologies.
• Experience developing marketing strategies for enterprise customers, technical audiences, or multiple industry verticals.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Successful execution of product launches and go-to-market initiatives.
• Product awareness, positioning effectiveness, and market penetration.
• Qualified lead generation and marketing-sourced or marketing-influenced pipeline.
• Sales enablement effectiveness and sales team adoption of marketing resources.
• Campaign performance, conversion rates, and return on marketing investment.
• Product adoption, customer engagement, retention, and expansion opportunities.
• Quality of market research and competitive intelligence.
• Achievement of established product marketing and revenue-support objectives.

Work Environment and Collaboration

The Product Marketing Director will work in a collaborative, performance-oriented environment, engaging regularly with executive leadership and cross-functional teams. The role requires strategic thinking, adaptability, data-driven decision-making, and the ability to communicate effectively with technical and nontechnical stakeholders.

Depending on business needs, responsibilities may include coordinating distributed teams, supporting customer meetings, participating in industry events, and managing multiple product marketing initiatives simultaneously.

Why Join SUMERU TECHNOLOGIES LLC?

SUMERU TECHNOLOGIES LLC offers an opportunity to contribute to product strategy, strengthen market positioning, and support sustainable business growth through effective product marketing. The Product Marketing Director will help bridge the gap between product capabilities and customer needs while developing scalable marketing strategies, enabling sales teams, and creating measurable value for the organization.

How to Apply

Qualified candidates are encouraged to submit an updated resume highlighting their product marketing leadership experience, go-to-market achievements, product launch successes, market research capabilities, sales enablement initiatives, and measurable marketing results.

SUMERU TECHNOLOGIES LLC is committed to evaluating candidates based on relevant qualifications, professional experience, demonstrated competencies, and the requirements of the position.

Pay: $101,000.00 - $123,000.00 per year

Benefits:

• 401(k)
• 401(k) 3% Match
• Caregiver leave
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid parental leave
• Parental leave
• Professional development assistance
• Relocation assistance
• Retirement plan
• Vision insurance

People with a criminal record are encouraged to apply

Work Location: Hybrid remote in Warrenville, IL 60555