Social Media and Marketing Manager

Job Summary

We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will develop and execute comprehensive social media strategies, craft engaging content, and analyze campaign performance to drive brand awareness, customer engagement, and business growth.

Your expertise in digital marketing tools, content creation, and analytics will be vital in shaping our online voice and expanding our reach. This paid position offers an exciting opportunity to lead impactful marketing initiatives in a fast-paced, creative environment.

Duties

• Develop, implement, and manage comprehensive social media marketing strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create compelling content tailored for various social media channels, including text posts, images, videos, and graphics using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social media conversations through social listening tools to gauge public sentiment and identify trends or potential issues early.
• Manage social media advertising campaigns on platforms such as Facebook Advertising and Google Analytics to optimize reach and engagement.
• Analyze media performance metrics using social media analytics tools like Hootsuite, Buffer, and web analytics platforms to assess campaign effectiveness and inform future strategies.
• Coordinate with the public relations team to ensure brand consistency across all communication channels and manage relationship building with influencers and media outlets.
• Conduct keyword research for content optimization to improve search engine visibility (SEO) and enhance overall digital marketing performance.
• Oversee the scheduling of posts using social media management applications such as Buffer or Hootsuite to maintain consistent online presence.
• Proofread all content for accuracy, clarity, and branding consistency before publication.
• Track marketing online analytics and report on key performance indicators (KPIs) related to social media content marketing efforts.

Skills

• Proven experience in social media management with a strong understanding of various platforms’ algorithms and best practices.
• Expertise in content creation including graphic design, photography, video editing, and media editing tools.
• Strong knowledge of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
• Proficiency with social listening tools to monitor brand reputation and industry trends effectively.
• Skilled in digital marketing performance monitoring through media performance analytics and marketing analytics dashboards.
• Excellent written communication skills with an eye for proofreading and content writing that resonates with target audiences.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Experience with relationship management to foster partnerships with influencers, media outlets, and internal teams.
• Familiarity with branding principles to ensure consistent messaging across all channels.

Join us as a Social Media and Marketing Manager to lead innovative campaigns that captivate audiences worldwide! Your creativity combined with analytical insight will be instrumental in shaping our brand’s digital footprint while enjoying a collaborative environment dedicated to your growth.

Pay: $15.00 - $20.00 per hour

Expected hours: 10.0 – 20.0 per week

Work Location: Hybrid remote in Philadelphia, PA (Philadelphia County)