Social Media Brand Manager

Social Media & Brand Manager — SELFishly Aesthetics & Wellness | San Francisco

At SELFishly, we believe taking time for yourself is never selfish. It’s essential. We’re a boutique luxury medical aesthetics and wellness practice in San Francisco, known for results-driven treatments, an elevated client experience, and a brand our clients are proud to be part of.

We’re looking for a creative, detail-obsessed Social Media & Brand Manager to become the voice and eye behind our digital presence. You’ll shape how the world sees SELFishly, from editorial-quality content shot in our space to the conversations that turn followers into loyal clients.

What You’ll Do

• Lead our content vision across Instagram, TikTok, and emerging platforms, keeping every post refined, intentional, and unmistakably SELFishly
• Direct and capture on-site photo and video content with our providers, team, and clients (with consent): Reels, Stories, TikToks, and editorial stills
• Own the content calendar, including planning, captions, scheduling, and seamless daily execution
• Cultivate our community by responding to DMs and comments with warmth and polish, sharing general treatment and pricing information, and guiding clients toward booking
• Build and manage influencer and creator partnerships, from outreach to ongoing collaboration
• Manage Meta advertising campaigns with a focus on audience targeting and performance
• Apply SEO, keyword, and social listening insights so our content reaches the right audience
• Track performance and trends, then turn the data into smarter strategy
• Partner closely with leadership and our front desk team on promotions, launches, and brand messaging

Who You Are

• 3+ years of social media management and content creation experience
• A strong portfolio that shows an elevated, luxury aesthetic (medspa, aesthetics, beauty, or wellness experience strongly preferred)
• Fluent in Instagram and TikTok algorithms, trends, and what’s next
• Skilled in video editing and content creation tools; photography skills are a plus
• Comfortable with scheduling and analytics platforms (Hootsuite, Buffer, Meta Business Suite, Google Analytics)
• An impeccable eye for detail and proofreading, so nothing goes out that isn’t on-brand
• Gracious with people and composed under pressure, whether you’re engaging followers or handling public-facing moments
• Highly organized, self-directed, and able to manage your own deliverables in a fast-paced environment
• San Francisco–based or able to commute for on-site shoots, with flexible availability for launches and events

Highly Considering Candidates With Experience In:

• Experience with luxury or high-end brand positioning
• Influencer coordination and brand partnership experience
• A personal following or creator background

Job Types: Full-time, Contract

Pay: From $3,000.00 per month

Benefits:

• Employee discount
• Flexible schedule

Experience:

• Aesthetics: 2 years (Preferred)

Location:

• San Francisco, CA 94115 (Required)

Work Location: Hybrid remote in San Francisco, CA 94115