Field Marketing Manager

to drive homeowner demand in assigned local markets by planning and executing territory-based marketing campaigns.

Key Responsibilities

• Plan and run homeowner-focused initiatives including home shows, local events, and direct response programs.
• Partner with regional sales leaders to align marketing activities with sales goals.
• Manage marketing budgets and oversee vendor relationships.
• Track and analyze campaign performance, including ROI, to optimize results.
• Continuously improve field marketing strategy based on measurable outcomes.

Qualifications & Skills

• Hands-on, field-driven marketing experience with comfort working directly in local markets.
• Strong ability to measure impact and use data to refine marketing performance.
• Budget and vendor management experience.
• Excellent collaboration and communication skills with sales leadership.
• Customer-focused mindset for premium residential exterior/home improvement audiences.