Digital Marketing Specialist (Google Ads & SEO)

Job Summary

As a Digital Marketing Specialist (Google Ads & SEO), you’ll build and improve campaigns that help customers find products and services through search. You’ll manage paid search activity, strengthen organic visibility, and use performance data to guide practical improvements across digital channels.

Responsibilities

• Set up and manage Google Ads and Google AdWords pay-per-click (PPC) campaigns, including targeting, budgets, and ongoing optimization.
• Conduct keyword research and apply search engine optimization (SEO), link building, and conversion optimization practices to improve search performance.
• Track results with Google Analytics and other web analytics tools; interpret data and prepare clear web analytics reports.
• Coordinate digital marketing campaign setup across search and social media, supporting e-commerce goals and broader performance marketing plans.
• Your impact: By turning campaign and analytics insights into focused improvements, you help customers discover relevant offerings and support stronger marketing decisions.

Skills

• Experience with digital marketing, search marketing, paid search marketing, search engine marketing (SEM), and PPC campaign management.
• Working knowledge of SEO tools, search engines, keyword research, and organic search optimization.
• Ability to interpret data, report on web analytics, and apply marketing analytics to campaign decisions.
• Familiarity with Google Ads, Google AdWords, Google Analytics, budgeting, and managing budgets in a search marketing role.
• Basic HTML and CSS knowledge is useful; social media management and e-commerce experience are preferred.

Pay: $53,400.00 - $64,400.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off
• Relocation assistance

Work Location: In person