Senior Social Media & Digital Marketing Manager

Northstar Restaurant Group + Brassica is seeking a hands-on Senior Social Media & Digital Marketing Manager to lead day-to-day execution and growth of our social media channels and online presence. We're looking for a creative, strategic marketer who understands how to build brand awareness, reach new audiences, and translate marketing efforts into measurable business results.

The ideal candidate combines strong creative instincts with analytical thinking, takes initiative, and can independently develop and execute social and digital advertising campaigns from concept through completion.

This role is for someone who enjoys both developing strategy and doing the work - creating compelling social content, concepting and managing digital advertising campaigns, evaluating performance, and continuously identifying opportunities to grow our brands.

Key Responsibilities

• Develop and execute integrated social media and digital marketing campaigns that strengthen brand awareness, deepen guest engagement, and drive restaurant traffic.
• Lead digital marketing efforts supporting new restaurant openings and market expansion, developing geographically targeted campaigns that introduce Brassica to new communities and attract first-time guests.
• Independently plan, shoot, edit, write, and publish high-quality photography, short-form video, and written content that reflects our brands and resonates with our audiences.
• Own and grow our digital presence across Instagram, TikTok, Facebook, Google, Yelp, and emerging platforms, ensuring consistent brand identity and meaningful engagement.
• Develop, launch, manage, and optimize paid advertising campaigns across Meta, Google, and other relevant platforms, including budget management, audience targeting, creative testing, and performance analysis.
• Strengthen local search visibility through SEO, AI search optimization, Google Business Profile management, and other digital discovery channels.
• Develop and execute targeted campaigns supporting restaurant promotions, new menu introductions, catering, recruiting, and other business priorities.
• Monitor campaign performance and relevant business metrics, translating data into actionable insights and recommendations.
• Identify emerging trends, competitive opportunities, and new approaches to reaching guests, proactively recommending and implementing improvements.
• Collaborate with restaurant operations, culinary, and leadership teams to align marketing initiatives with business objectives and maintain a consistent brand experience.

Qualifications

• 3+ years of hands-on experience in social media and digital marketing, for consumer-facing brands.
• Demonstrated success developing and executing marketing strategies that deliver measurable results beyond follower growth and engagement.
• Experience supporting a growing consumer brand through new-market expansion, new location openings, or customer acquisition initiatives.
• Strong portfolio demonstrating excellent photography, video production, editing, copywriting, and creative storytelling skills.
• Proven experience independently managing paid advertising campaigns, particularly across Meta and Google Ads.
• Strong understanding of social media platforms, digital marketing analytics, audience targeting, and campaign optimization.
• Experience with local SEO, Google Business Profiles, and digital discovery strategies preferred.
• Excellent organizational skills and the ability to independently manage multiple projects, deadlines, and priorities.
• Strong analytical and problem-solving skills, with the ability to connect marketing activities to broader business objectives.
• Exceptional initiative, sound judgment, and a demonstrated ability to identify opportunities and turn ideas into action.

About You

You're equally comfortable developing a marketing strategy and picking up a camera to create content. You understand that successful marketing isn't just about producing great creative - it's about reaching the right audience, inspiring action, and delivering results.

You're curious, resourceful, and proactive. You ask thoughtful questions, challenge assumptions, and bring ideas to the table. You can work independently, manage competing priorities, and move confidently between big-picture planning and detailed execution.

Most importantly, you take ownership of your work and are energized by the opportunity to help grow a distinctive restaurant brand.

About Brassica + Northstar Restaurant Group

Northstar Restaurant Group + Brassica is a family-owned restaurant company founded 22 years ago in Columbus, Ohio. Our restaurants are built around thoughtfully sourced ingredients, food prepared from scratch, genuine hospitality, and a commitment to creating loved experiences for our guests.

As Brassica expands into new markets, we're looking for a talented marketer who can help introduce our food and hospitality to new communities while strengthening the relationships we've built with our existing guests.

INDQS