Product Marketing Manager

Job Description: Responsibilities and duties:

• Lead analysis of market trends, market/customer needs, segmentation and competition positioning regarding the valuing of their
• services/product line, with Competitive & Market Intelligence and Segment Marketing by expertly understanding customers’ wants and values and then defining and updating market requirements
• Collaborate with Customer Success team to map customer requirements to product strategy, identifying gaps and weaknesses, and developing plans to address as part of the innovation process
• Research industry/customer pain points to identify opportunities and selling aspects that appeal to existing and new customers
• Investigate new trends in hardware, software and digital content/applications to extract valuable insights for the core team
• For the innovation project, define a winning product action plan and manage the delivery of the marketing artifacts, including:
• Roadmaps and lifecycle strategies that mitigate competitive gaps and future threats, highlight our competitive strengths,
• Leverage our opportunities in a credible manner, based on real world metrics to defend value and influencing the product vision
• Develop an Early Access Program (EAP) with select airlines and go to market that includes presentations, features and capabilities, proposal language, cost and value analysis, pricing targets, brochures and support to sales and bids
• Act as the primary thought leader internally and externally, supporting the sales team on the problems we solve and value we deliver, and represent client as subject matter expert at tradeshow and industry events
• Develop and dollarize the product’s value proposition with a focus on how to bring unique value and solve our customer’s needs by working closely with the Innovation team and the Product Delivery team to track performance and use real world data to defend value analysis.
• Develop and refine pricing strategies for innovative products and services based on a comprehensive Total Value of Operations analysis in light of market needs and competitive market intelligence to ensure client offering provides an attractive Return on Investment.
• Define a comprehensive go-to-market plan that highlights the competitiveness and total value of operations of the product at completion.

Requirements

:

• Bachelor’s degree in Marketing, General Business, Entrepreneurship STEM or related field with 8+ years of relevant work experience or HS diploma with a minimum of 15 years of relevant work experience.
• Solid experience in Product Marketing and/or Product Management in inflight entertainment
• Strong analytical ability with proficiency in pricing, ROI and TCO, TVO analysis, market analysis and competitive intelligence
• Proven experience in developing effective marketing material
• Excellent interpersonal and communication skills

Preferred Qualifications

• Certification in value based pricing and offer development
• Certification in Product Marketing
• Experience in high-technology product development and/or engineering management
• Experience in innovation projects and associated methods (C-K, design thinking, Blue Ocean…)
• Experience in developing and communicating effective value propositions
• High proficiency in Excel and Data Analytics applied to marketing