Social Media Marketing Specialist

Overview

Are you passionate about creating engaging digital experiences and driving brand growth through innovative social media strategies? We are seeking a dynamic and energetic Social Media Marketing Specialist to lead our social media content creation, management, and analytics efforts.

In this role, you will craft compelling narratives across multiple platforms, monitor digital marketing performance, and foster meaningful relationships with our online community. If you thrive in a fast-paced environment and have a knack for blending creativity with data-driven insights, this is your chance to make a significant impact!

This paid position offers an exciting opportunity to shape our brand presence and elevate our digital marketing initiatives.

Duties

• Develop and implement comprehensive social media marketing strategies tailored to various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality, engaging content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social media accounts using scheduling tools like Hootsuite and Buffer to ensure consistent posting schedules and timely responses.
• Conduct social listening to monitor brand mentions, industry trends, and competitor activities; utilize insights for content optimization.
• Analyze social media analytics and marketing online analytics to assess campaign performance; prepare detailed reports on media performance metrics.
• Coordinate with public relations teams to align messaging strategies and enhance brand reputation through media outreach.
• Execute paid advertising campaigns on platforms such as Facebook Advertising; optimize ad performance based on data insights.
• Engage with followers by responding promptly to comments, messages, and inquiries to foster community growth and relationship management.
• Perform keyword research for content optimization; leverage SEO best practices to increase visibility across digital channels.
• Monitor digital marketing performance metrics regularly; adjust strategies accordingly to maximize engagement and ROI.

Experience

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Proficiency in media editing tools including Adobe Photoshop, Adobe Illustrator, video editing software, and photography techniques.
• Hands-on experience with social listening tools like Hootsuite or Buffer; familiarity with social media analytics platforms such as Google Analytics.
• Knowledge of digital marketing performance monitoring techniques; ability to analyze data for actionable insights.
• Strong content creation skills including writing compelling copy and designing eye-catching graphics aligned with branding guidelines.
• Experience executing Facebook Advertising campaigns and managing paid social media promotions effectively.
• Background in public relations or relationship management within a digital context is a plus.
• Familiarity with e-commerce platforms and web analytics tools is advantageous for integrated marketing efforts.
• Excellent proofreading skills combined with attention to detail in all forms of content production.

Join us as a Social Media Marketing Specialist where your creativity meets strategic insight! Bring your passion for digital marketing analytics, graphic design, content writing, and innovative social media communication to help elevate our brand’s online presence—making every interaction count!

Pay: $50.00 - $100.00 per hour

Benefits:

• Dental insurance
• Flexible schedule
• Retirement plan

Work Location: Remote