Product Marketing Manager - Innovations

Role Overview

The Product Marketing Manager – Innovations (PMM-Innovations) translates customer and market needs into a product and service vision with clear, differentiated value propositions. The role uses evidence-based market research, competitive positioning, pricing, and value analysis to help increase order intake and net margin.

As a key member of the Innovation project team, the PMM-Innovations works closely with Strategy, Business Development, Customer Success, and Product Delivery. The role helps prepare new products for execution by connecting the strategic business plan to market demand and gross margin at order intake.

During the initial innovation phase, the PMM-Innovations supports the development of prototypes and demonstrators for customer evaluation. As the project moves into execution, the role evolves into a Product Marketing Manager position for the new products.

Key Responsibilities

Market and Customer Insight

• Analyze market trends, customer needs, market segments, and competitive dynamics to define and update market requirements.
• Partner with Competitive and Market Intelligence and Segment Marketing to understand customer priorities and the value of products and services.
• Work with Customer Success to map customer requirements to product strategy, identify gaps and weaknesses, and develop plans to address them through the innovation process.
• Research industry and customer pain points to identify opportunities and compelling selling points for existing and prospective customers.
• Investigate emerging hardware, software, digital content, and application trends, and share relevant insights with the core team.

Product Strategy and Innovation

• Contribute to the future product vision and ensure it reflects market expectations.
• Define a winning product action plan for innovation projects.
• Develop roadmaps and lifecycle strategies that address competitive gaps and future threats, build on product strengths, and pursue credible opportunities using real-world metrics.
• Support the innovation project team in marketing and business development activities.
• Propose and lead strategies for testing, promoting, and distributing new ideas and concepts that may become products or services.

Value Proposition, Pricing, and Go-to-Market

• Develop and refine differentiated value propositions and positioning, including key messages that clearly communicate customer benefits.
• Quantify and communicate product value by working with the Innovation and Product Delivery teams to track performance and use real-world data to support value analysis.
• Develop pricing strategies for innovative products and services based on market needs, competitive intelligence, and a comprehensive Total Value of Operations (TVO) analysis.
• Assess return on investment to help ensure Thales’s offerings are attractive to customers.
• Define a comprehensive go-to-market plan that demonstrates the product’s competitiveness and total value of operations.
• Develop an Early Access Program (EAP) with selected airlines and support its go-to-market activities.

Marketing Enablement and Thought Leadership

• Create and deliver marketing materials—including customer presentations, demonstrators, brochures, feature and capability descriptions, proposal language, and cost and value analyses—to support prospecting, testing, sales, and bids.
• Develop digital marketing initiatives, including persona-based content and targeting, A/B testing, and growth-hacking approaches.
• Serve as an internal and external thought leader on the problems Thales solves and the value it delivers.
• Support the sales team and represent Thales as a subject-matter expert at trade shows and industry events.

Minimum Qualifications

• Bachelor’s degree in Marketing, General Business, Entrepreneurship, STEM, or a related field, with at least 8 years of relevant experience; or a high school diploma with at least 15 years of relevant experience.
• Solid experience in product marketing and/or product management in inflight entertainment.
• Strong analytical skills, including proficiency in pricing, ROI, TCO, TVO analysis, market analysis, and competitive intelligence.
• Demonstrated experience developing effective marketing materials.
• Excellent interpersonal and communication skills.

Preferred Qualifications

• Master’s degree in Marketing, General Business, Entrepreneurship, STEM, or a related field, with at least 6 years of relevant experience.
• Certification in value-based pricing and offer development.
• Product marketing certification.
• Experience in high-technology product development and/or engineering management.
• Experience with innovation projects and related methods, such as C-K, design thinking, or Blue Ocean.
• Experience developing and communicating effective value propositions.
• Advanced proficiency in Excel and data analytics applied to marketing.

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources.

Please note

The following benefits reflect Kelly's general offerings. Eligibility may vary by assignment, location, and job type. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability.

As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

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