Digital Marketing Specialist

Position Summary

The Digital Marketing Coordinator is responsible for planning, implementing, managing, and optimizing Deuk Spine Institute’s digital marketing initiatives to increase online visibility, generate qualified leads, improve website performance, and drive measurable business growth.

This position requires a hands-on digital marketer with strong technical skills and demonstrated proficiency in search engine optimization (SEO), WordPress management, light coding, search engine marketing (SEM), paid Google and YouTube campaigns, social media advertising, AI search optimization, and conversion rate optimization (CRO).

The ideal candidate combines analytical thinking with creative execution and can independently manage digital marketing campaigns, troubleshoot website issues, analyze performance data, and identify opportunities to improve traffic, engagement, lead generation, and conversion rates.

Essential Duties and Responsibilities

1. Search Engine Optimization (SEO) and AI Search Optimization

2. WordPress Website Management and Technical Implementation

3. Search Engine Marketing and Paid Advertising

4. Social Media Marketing and Paid Social Campaigns

5. Conversion Rate Optimization (CRO) and Lead Generation

6. Analytics, Reporting, and Performance Management

7. Content Development and Marketing Automation

8. Compliance, Privacy, and Brand Standards

9. Responsibilities may be adjusted based on organizational needs.

Required Qualifications

• Demonstrated professional experience in digital marketing, with website optimization, SEO, paid advertising, and campaign performance.
• Managing and optimizing WordPress websites.
• Knowledge of HTML and CSS, with the ability to troubleshoot basic technical issues.
• Familiarity with JavaScript and basic PHP.
• Experience with technical SEO, keyword research, content optimization, search intent, and website indexing.
• Experience managing Google Ads and YouTube campaigns, including paid search and conversion tracking.
• Experience with social media marketing and paid campaigns across Facebook/Meta, LinkedIn, and Reddit.
• Understanding of AI search optimization, generative and answer engine optimization.
• Proficiency with Google Analytics 4, Google Search Console, and Google Tag Manager.
• Strong analytical, organizational, problem-solving, and written communication skills.
• Ability to manage multiple campaigns and deadlines while working independently.

Preferred Qualifications

• Experience in healthcare, medical practices, surgical services, or another regulated industry.
• Experience with AI-assisted content workflows and evaluating visibility across traditional and AI-driven search platforms.
• Certifications in Google Ads, Google Analytics, or other digital marketing disciplines.
• Experience managing marketing budgets and reporting on cost per qualified lead and return on investment.

Core Competencies

• Technical proficiency and digital problem-solving
• Analytical thinking and data-driven decision-making
• Attention to detail and quality control
• Creativity and continuous improvement
• Project and time management
• Independent execution and accountability
• Clear communication and cross-functional collaboration
• Adaptability to changing digital marketing technologies and search algorithms

Work Environment and Physical Requirements

This position primarily involves computer-based work, including website management, digital campaign administration, reporting, research, and communication. The role requires extended computer use and the ability to manage multiple projects and deadlines. Work will be performed on-site within a medical clinic setting.

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Digital Marketing: 3 years (Preferred)

Ability to Commute:

• Melbourne, FL 32940 (Required)

Work Location: In person