Marketing Director

This role exists to achieve sales metrics, spread brand awareness, and enrich guest experience while maximizing sales streams at Chick-fil-A NorthPark Center. This role manages, implements and executes effective strategies to grow sales and connect with guests. This position actively seeks opportunities to build the brand through strategic partnership and initiatives.

This position works closely with the Operator and Director team to ensure our mission and core values are the foundation on which we grow our business.

KEY RESULTS

What exactly should this person accomplish to be successful?

• Ensure we reach sales goal of 10% YOY.
• Ensure we reach Check Average goal of $14.00.
• Work to reach Outside Sales goal of $100,000/monthly.
• Reach 100% compliance of all systems in the Marketing Department & Plan.
• Hands-on implementation of national marketing campaigns and local marketing strategies. Identify, plan and execute in-store events/promotions that help us achieve sales and brand goals.
• Partner with Operations Team to actively go after and build sales/catering partnerships within the community.
• Identify day-part opportunities by discovering current trends, then creating strategic initiatives to maximize our impact in those areas.
• Manage all 3rd party reconciliation on a weekly basis.

KEY RESPONSIBILITIES

AND DISCIPLINES

What responsibilities and leading disciplines (proactive actions to put on the calendar) will drive the key results?

• Create and maintain an actionable 90-day plan/personal development plan.
• Creation/execution of annual department planning- communicate progress to leadership team.
• Create an environment where all leaders have foundation/fundamental marketing initiatives and campaign knowledge. Work with Operations Team to ensure all team members are equipped with proper tools and resources to perform.
• Ensure all strategy aligns with Winning Hearts training and appropriate marketing-focused resources are properly filtered into restaurant systems and culture.
• In store distribution of marketing campaign materials.
• Strategize growth of Spotlight by executing surprise and delight campaigns. Evaluate redemption result rates to increase ROI for future campaigns.
• Social media (Facebook, Instagram, LinkedIn, Twitter) - Create schedule and monitor guest interaction filtering guest content aligned with culture and values.
• Update holiday hours based on Enterprise holiday hour checklist.
• Ensure POP materials and all store merchandising is well-coordinated (one consistent message aligned with campaigns). Track marketing inventory and POP as to ensure it is all up to date.
• Performs other duties and responsibilities as assigned or as necessary to support the needs of the restaurant and organization.

OTHER RESPONSIBILITIES

What other responsibilities are, while not critical to this person’s key results, necessary for the success of the business and leadership team?

• Welcome and care for all new team members.
• Develop a solid understanding of all aspects of the restaurant (front-counter, kitchen, catering, etc.) so as to create more effective and logical promotions.
• Ensure all communication are in compliance with Chick-fil-A graphic and brand standards.
• Maintain an actionable annual marketing plan.

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.

Benefits:

• Flexible schedule
• Health insurance
• Dental insurance
• Vision insurance
• Employee discount
• Other

Job Type: fulltime

Education: No education required

Work location: On-site

NorthPark Center. 8687 N Central Expy, Dallas, TX, 75225