Sales and Marketing Specialist

Job Title: Sales and Marketing Specialist (Solar / Renewable Energy)

Location: Hybrid (USA, China, Hong Kong, Taiwan)

Job Type: Full-time

Experience Level: Mid-Level (2+ years)

About Us

CCM is a leading solar panel manufacturer dedicated to providing high-efficiency, reliable photovoltaic (PV) solutions worldwide. As we continue to expand our market presence, we are looking for a proactive and driven Sales and Marketing Specialist to join our team, drive lead generation, analyze industry trends, and represent our brand at key global events.

Job Overview

We are seeking an energetic Sales and Marketing Specialist with at least 2 years of experience in B2B sales or marketing, ideally within the solar, renewable energy, or hardware manufacturing sector.

In this role, you will play a crucial part in expanding our market footprint by conducting market research, analyzing customer profiles, managing key client communications, and representing our company at international trade shows.

Key Responsibilities

• Market Research & Intelligence:
• Conduct in-depth market research on the solar energy industry, monitoring competitor activities, technology trends, policy changes, and market demand.
• Identify emerging business opportunities and target markets for PV module distribution and utility-scale/commercial projects.
• Customer Analysis & Profiling:
• Analyze target customer profiles (e.g., distributors, EPCs, installers, project developers) to define key purchasing criteria and pain points.
• Track lead conversion rates, customer retention, and sales funnel performance to optimize outbound sales strategies.
• Client Communication & Account Management:
• Proactively reach out to potential B2B clients via cold calling, email campaigns, and networking platforms (e.g., LinkedIn).
• Serve as a key point of contact for incoming customer inquiries, addressing technical/commercial questions, and building long-term vendor relationships.
• Coordinate with internal engineering and operations teams to deliver accurate quotes, product spec sheets, and business proposals.
• Trade Shows & Event Management:
• Plan, organize, and execute company participation in solar trade shows and industry expos (e.g., RE+, Intersolar, ASES).
• Manage pre-event outreach to schedule on-site meetings with prospective clients.
• Staff the booth during exhibitions, pitch our solar panel solutions, and qualify high-potential leads for post-event follow-up.

Qualifications & Requirements

• Experience: Minimum 2+ years of professional experience in B2B sales, business development, or trade marketing. (Experience in renewable energy, solar PV, or manufacturing is strongly preferred).
• Skills:
• Proven ability to analyze industry data, market trends, and client buyer personas.
• Strong outreach and communication skills with experience in lead prospecting and account nurture.
• Hands-on experience with CRM systems (e.g., Salesforce, HubSpot) and sales intelligence tools.
• Trade Show Experience: Demonstrated history of managing or attending trade exhibitions, booth operations, and networking events.
• Travel: Willingness to travel nationally and internationally (up to 20–30%) for trade shows, client visits, and industry events.
• Soft Skills: Self-motivated, results-oriented, excellent negotiation skills, and strong cross-functional collaboration capabilities.
• Education: Bachelor’s degree in Marketing, Business Administration, International Trade, Environmental Studies, or a related field.

What We Offer

• Competitive base salary + performance-based incentive bonus
• Comprehensive health, dental, and vision insurance
• Paid Time Off (PTO) and company holidays
• Professional growth opportunities in a rapidly expanding clean energy industry

Pay: $56,700.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Fremont, CA 94538