Marketing Coordinator

Buffalo Place Inc. Marketing and Events Coordinator

Reports to: Manager of Marketing

Status: Regular / Full Time / Non-exempt

Schedule: In office Monday-Friday, 9am–5pm, with evening and weekend work required for designated events and seasonal operations. Scheduling coordinated with the Manager of Marketing.

Position Overview

Buffalo Place Inc. is a not-for-profit organization dedicated to improving the economic health and quality of life in Downtown Buffalo and making Downtown a welcoming place to live, work, and visit.

Reporting to the Manager of Marketing, the Marketing and Events Coordinator supports the daily implementation of Buffalo Place’s marketing, communications, and public programming. This hands-on position coordinates event logistics, maintains timely digital content, communicates with vendors and community partners, and supports seasonal staff and visitor services.

The coordinator takes responsibility for assigned recurring tasks and program logistics, with priorities and direction established by the Manager of Marketing. Responsibilities vary seasonally to support reliable program delivery and consistent promotion.

Event and Program Coordination

Assist with planning, preparation, on-site production, and follow-up for Thursday & Main, Downtown Country Market, Downtown Christmas Tree Lighting, and Rotary Rink. Support Ball Drop, Pickleball at the Plaza, and seasonal activations such as Holiday Loop on Main as assigned.

Maintain program schedules, participant information, supply lists, and deadlines; coordinate routine vendor, restaurant, and community partner communications.

Attend designated events and assist with setup, breakdown, participant check-in, and visitor service. Provide on-site support for scheduled Thursday & Main concerts and weekly Market operations.

Coordinate Market vendor applications, attendance records, and Community Tent bookings; communicate program requirements and refer issues to the Manager of Marketing.

Coordinate daily Double Up Food Bucks logistics, including preparation, on-site coverage, technology troubleshooting, and sales reconciliation.

Support fulfillment of approved sponsorship benefits, including signage placement, promotional materials, and documentation of sponsor recognition.

Marketing and Communications

Maintain an editorial calendar and draft and schedule social media content in coordination with the Manager of Marketing.

Update website content and Downtown event listings; verify dates, times, locations, and other public information.

Gather and draft newsletter content highlighting Buffalo Place programs, Downtown businesses, and community events.

Create and adapt basic graphics using approved templates and brand standards; organize event photographs and promotional assets.

Monitor routine public inquiries and social media messages, provide accurate information, and refer sensitive questions to the Manager of Marketing.

Assist with approved promotional campaigns and compile basic website, email, and social media engagement results for review.

Seasonal Staff and Visitor Services

Assist with recruitment, onboarding, training, and scheduling of seasonal event and concession staff; communicate coverage needs promptly.

Coordinate Rotary Rink group visits, birthday parties, and school bookings, including scheduling, visitor information, and follow-up.

Provide assigned weekday, midday concession and skate rental coverage and support concession operations during Tree Lighting and other designated activities.

Coordinate concession inventory and ordering within approved purchasing procedures; maintain organized supplies and report shortages.

Support consistent staff procedures for customer service, skate rentals, food handling, cleaning, point-of-sale transactions, and opening and closing duties.

Program Administration and Reporting

Maintain accurate attendance, sales, inventory, booking, and participant records; reconcile assigned cash and credit transactions and prepare required reports.

Collect seasonal staff scheduling and timekeeping information for review and processing.

Prepare brief program recaps, including attendance, participation, operational observations, and recommendations for improvement.

Maintain organized program files and complete related marketing and event support duties as assigned.

Experience and Skills

One to two years of relevant experience in marketing, events, hospitality, customer service, or program coordination.

Strong writing, proofreading, organization, and follow-through; ability to manage changing deadlines and communicate clearly with staff, vendors, and visitors.

Proficiency with Microsoft Office and familiarity with social media publishing and website updates. Familiarity with Adobe Photoshop and Illustrator preferred.

Comfort handling transactions and maintaining accurate records; willingness to learn program systems and assist with hands-on event operations.

Physical Requirements

Duties include lifting supplies up to 20 pounds; extended periods of standing, walking, or sitting; and bending, reaching, and repetitive motions associated with event setup, concessions, and skate rentals.

This description summarizes the position and is not a comprehensive inventory of all duties, qualifications, or working conditions.

Pay: $50,000.00 - $51,000.00 per year

Benefits:

• 401(k)
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan

Work Location: In person