Sales - Technical Account Manager

Summary

This selling role focuses on dealer accounts that require technical knowledge and expertise in golf car parts, accessories, and electrical systems. The position reaches and sells to customers primarily through phone, internet, digital channels, and targeted in-person visits.

Duties

• Customer Engagement: Cultivate and maintain strong relationships with multiple dealer accounts in a given territory while actively seeking new business opportunities. Conduct face-to-face meetings and presentations to showcase Red Hawk, RHOX, Admiral, DoubleTake, and other branded solutions and address dealer needs.
• Sales Account Planning and Execution: Develop and execute sales plans to penetrate and expand dealer accounts. Utilize a mix of outbound calls, emails, and digital communications to achieve sales goals and meet or exceed KPIs.
• Opportunity Identification: Identify and qualify high-potential opportunities by aligning with current promotions and leveraging new product capabilities. Analyze market trends and dealer feedback to inform the broader team and adapt selling strategies effectively.
• Prospecting and Conversion: Engage with key decision-makers and influencers at golf car dealerships to uncover and convert new business prospects. Tailor your approach to resonate with various stakeholders and address their unique pain points.
• CRM Management: Maintain accurate and up-to-date account information in the CRM system. Track competitive intelligence, opportunity metrics, and client interactions to support strategic decision-making and sales efforts.
• Customer Needs Analysis: Gain a deep understanding of dealer business objectives and challenges. Translate these insights into compelling value propositions that highlight Red Hawk’s competitive advantages in quality, availability, and service.
• Product and Market Knowledge: Stay informed about Red Hawk’s product offerings (parts, accessories, electrical components, body kits, etc.), market trends in the golf car industry, and the competitive landscape. Use this knowledge to effectively position solutions and address dealer needs.
• Collaboration and Coordination: Work closely with cross-functional teams (product, warehouse, customer service, marketing) to share insights and feedback that enhance overall sales strategies.
• Market Expansion: Identify and pursue opportunities to capture additional market share and address emerging needs within the territory and targeted dealers.
• Inventory & Placement Optimization: Review SKU listings to achieve best share position and optimize dealer inventory and purchasing patterns. Use this knowledge to gain additional product placement of Red Hawk, RHOX, Admiral, DoubleTake, and related lines.

Education & Qualifications

• High school diploma or equivalent required; Bachelor’s degree preferred.
• Proven experience in outside sales, preferably in golf car parts/accessories, powersports, outdoor power equipment, or related technical parts industries.
• Strong ability to build and maintain long-term dealer relationships.
• Excellent communication and presentation skills.
• Proficiency with CRM systems and sales tools.
• Self-motivated with a results-oriented mindset.
• Ability to travel up to 25%.
• Strong computer skills: Microsoft Word, Excel, PowerPoint; NetSuite and CRM experience preferred.
• Excellent presentation, forecasting, and analytical skills with a strategic mindset.
• Organized with the ability to handle multiple tasks in a fast-paced environment.
• Manage and implement existing Red Hawk brand strategies, promotions, programs, and objectives to ensure timely and effective outcomes.

Physical Demands

While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand, walk, use hands to finger, handle or feel, and reach with hands and arms. The employee may be required to sit for prolonged periods.

Working Conditions

Heated and air-conditioned office environment, with travel to dealer locations as required.