Email Marketing Specialist [AQ-24890]

Aquent is proud to partner with a prominent leader in the automotive financial services sector, an organization dedicated to empowering customers through innovative financial solutions. We are seeking a dynamic and technically adept marketing professional to join their team.

This pivotal role offers the chance to significantly shape the digital customer experience, driving engagement and brand consistency across critical communication channels. You will be at the forefront of a major marketing technology evolution, directly impacting how customers interact with the brand through compelling email campaigns and engaging digital content.

As a key contributor, you will blend your expertise in HTML development with your creative design skills to build and deploy impactful digital communications. You’ll be instrumental in transitioning and optimizing their email marketing efforts within a leading platform, ensuring every customer touchpoint is visually appealing, technically sound, and aligned with strategic business goals.

This is an exciting opportunity to make a tangible difference in how a major financial services provider connects with its audience.

What You’ll Do

• Develop, build, and meticulously maintain HTML email templates within a leading marketing cloud platform.
• Write and edit clean, effective HTML code to craft and format engaging marketing emails and essential customer communications.
• Integrate diverse digital content, including text, graphics, and existing creative assets, into email templates, ensuring optimal display across all devices and platforms.
• Create and prepare high-resolution digital creative assets, such as PNG files, for consumer-facing websites and email campaigns.
• Source, adapt, and incorporate approved visual assets, including product imagery, into digital marketing materials.
• Develop and update visual content to support new product launches and website content refreshes, maintaining brand integrity.
• Collaborate closely with marketing, IT, development, QA, and business stakeholders to coordinate the seamless execution of digital communications and website updates.
• Manage IT tickets for website changes, email development, and other marketing-related requests, ensuring timely resolution.
• Partner with internal business teams to translate strategic objectives into effective email campaigns, website content, graphics, and other digital communications.
• Contribute to quality assurance processes, verifying that all content, creative assets, and communications meet business requirements and brand standards prior to deployment.

What You’ll Bring

• Hands-on experience in developing HTML email templates, including writing and editing HTML code.
• Proven experience with Salesforce Marketing Cloud, specifically in email template creation and development.
• Demonstrated ability to create, edit, or prepare digital creative assets for websites and email communications.
• Proficiency in working with various digital image formats, including high-resolution PNG files.
• A solid understanding of responsive digital experiences and how content and creative assets adapt across desktop, mobile websites, and mobile applications.
• Exceptional attention to detail and a commitment to maintaining visual consistency and adhering to established brand standards.
• Experience collaborating effectively with cross-functional teams, including marketing, IT, development, QA, and diverse business stakeholders.
• Strong organizational, communication, and problem-solving skills, with the ability to manage multiple requests and priorities while maintaining accuracy and quality.
• What Will Set You Apart Experience within automotive, consumer finance, financial services, or other customer-focused marketing environments.
• Familiarity with established brand guidelines and working with approved creative assets.
• Understanding of email campaign production, digital content management, and website update processes.
• Experience coordinating work through IT ticketing systems and development sprints.
• Familiarity with quality assurance processes for email campaigns and digital content.
• Experience creating graphics for customer statements, letters, or other business communications.
• Why This Role Matters This is more than just a role; it’s an opportunity to be a pivotal player in a significant marketing technology transformation.
• You will leverage both your technical HTML development skills and your creative design capabilities to enhance the customer experience across email, web, and mobile channels.
• Join a collaborative environment where your contributions directly impact how a leading organization communicates with its customers, driving innovation and consistency in every digital interaction.