Loyalty Product Manager (Loyalty - B2B Automotive Parts Platform)

Required Qualifications

• 7+ years of product management experience with ownership of customer engagement, loyalty, rewards, retention, CRM, or commerce-related products.
• Strong understanding of loyalty program fundamentals including rewards structures, customer segmentation, lifecycle management, and retention strategies.
• Experience defining and launching customer engagement initiatives and retention programs.
• Proven ability to develop product strategy using customer research, analytics, and market insights.
• Experience writing PRDs, user stories, and acceptance criteria for complex customer-facing products.
• Strong analytical skills with experience measuring retention, engagement, conversion, and customer lifetime value.
• Hands-on Agile delivery experience including backlog management, sprint planning, and release management.
• Excellent stakeholder management and communication skills

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Preferred Qualifications

• Experience in automotive aftermarket, automotive commerce, retail loyalty, or B2B procurement platforms.
• Experience managing rewards programs, membership programs, or customer retention initiatives.
• Understanding of customer segmentation, lifecycle marketing, and personalization strategies.
• Experience with CRM platforms such as Salesforce, Adobe Experience Cloud, Braze, HubSpot, or similar solutions.
• Experience with AI/ML-driven personalization and recommendation engines.
• Familiarity with customer data platforms (CDP), analytics tools, and marketing automation systems.
• Understanding of omnichannel customer experiences across web, mobile, email, and digital commerce channels.
• CSPO, SAFe POPM, or equivalent Agile certification.

Core Skills

• Loyalty & Rewards Product Management
• Customer Retention & Engagement Strategy
• Loyalty Program Design & Optimization
• Customer Segmentation & Personalization
• Rewards, Points & Tier Management
• Promotions & Incentive Programs
• Customer Journey Mapping
• CRM & Marketing Technology Platforms
• Customer Analytics & KPI Definition
• Customer Lifetime Value (CLV) Optimization
• Agile Product Delivery
• Cross-functional Stakeholder Management
• A/B Testing & Experimentation
• Customer Insights & Behavioral Analytics
• Revenue Growth & Retention Strategy

Key Success Metrics:

Customer Retention Rate, Repeat Purchase Rate, Loyalty Enrollment, Active Member Engagement, Redemption Rate, Average Order Frequency, Customer Lifetime Value (CLV), and Loyalty-Driven Revenue Growth.