Social Lead, Unscripted

As a part of the broader Apple TV Marketing Organization, our teamʼs purpose is to build big word of mouth, conversation, fandoms, and love for our brand, titles, sports, and talent. This role owns social strategy and social creative development for Apple TV original programming titles across unscripted series and films.

You are embedded in cross-functional title teams as the social authority, responsible for developing and driving campaigns that build deep fandoms, earn cultural conversation, and deliver real business impact.

You are an extraordinary leader who is highly plugged into the internet and popular culture. You keep your finger on the pulse of conversation across the full scope of subject matter found in the world of unscripted, from reality TV to award-winning documentary films. You know what it means to listen, participate, and spark thoughtful discussions with fans.

You move seamlessly between crafting strategies for broad viewership as well as targeted audiences. You are a storyteller and creative with a cutting edge understanding of internet culture, memes, and zeitgeist content who can also demonstrate real ROI. You have a passion for and knowledge of the documentary landscape, and the unique social marketing approaches that fuel it.

You are a driven, proactive self-starter who executes and elevates work. This role builds upon briefs, evolves ideas, and takes full strategic and creative ownership of campaigns from concept through completion. You balance conviction with humility, aren't afraid to both lead and follow, and bring a team-first mindset to everything you do.

Minimum of 7 years of experience in social media, entertainment, or big consumer brand marketing, with a strong track record of developing and driving world-class campaigns with big impact across reach, engagement, and cultural conversation Fluent in social media best practices.

You know what content, creative, and formats work across platforms, have experience in multi-channel distribution, and proactively develop a point of view on platform evolution and optimization Strong command of social analytics and publishing tools.

You use data and intuition together to make smart content decisions and iterate toward creative and strategic excellence Deep expertise in documentary and unscripted verticals, including production and marketing considerations unique to them

A storyteller and creative with a cutting edge understanding of internet culture, meme ecosystems, and zeitgeist content, and the ability to connect that instinct to real ROI Experience leading social marketing for unscripted series and/or films at a streaming service or studio Clear, effective communicator and strong creative collaborator.

You pitch with conviction and clarity, read the room, balance confidence with humility, and bring peers and stakeholders along on the journey Highly driven self-starter with an excellent sense of prioritization and the ability to move large amounts of work forward in a fast-paced, fluid environment Experience working directly with talent, creators, EPs, and filmmakers.

You bring the right creative energy and the right level of professionalism and discretion to those relationships Adept at taking accountability without having direct control and using influence without authority Cross-functionally excellent.

You build strong, trusted relationships and work effectively across a highly matrixed marketing organization Demonstrates learning agility and embraces change, evolving alongside the organization and the platforms Thrives in ambiguity with competing demands and high-stakes deadlines, always with an obsessive focus on the audience experience